Growth Marketing Manager

Owner is seeking a Growth Marketing Manager to scale and optimize Meta and TikTok user acquisition campaigns. The role focuses on efficient acquisition, upsells, experimentation, creative strategy, AI-powered workflows, and cross-functional growth of marketing-attributed revenue.

Responsibilities:

• Own and scale paid social acquisition: Set the strategy and lead execution and optimization of our Meta and TikTok campaigns to drive efficient, scalable customer acquisition
• Own full-funnel performance: Look beyond top-of-funnel metrics. Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions
• Manage paid social budget allocation: Build a process for monitoring performance and allocating budget across channels, campaigns, and products
• Build a rigorous experimentation roadmap: Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages to unlock incremental growth
• Lead creative strategy and testing: Partner with Creative to develop high-potential ad concepts, iterate on winning ads, and share creative insights that improve performance
• Identify new growth opportunities: Stay current on platform trends, emerging ad formats, and targeting capabilities to find new ways to reach and convert our audience
• Collaborate cross-functionally: Work with external agencies and our Analytics, Marketing Operations, Creative, Engineering, and Sales teams to improve tracking, lead quality, and downstream conversion
• Build AI-powered workflows: Identify and implement ways to use AI and automation to speed up creative testing, improve campaign management, and increase efficiency
• Build scalable performance reporting: Create automated, easy-to-understand reporting that shares useful insights and learnings across the business

Requirements:

• 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization
• A track record of maintaining efficiency while scaling paid social spend and acquisition
• Comfort working in a fast-moving, high-ownership, and ambiguous environment
• Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative
• A systems mindset and experience building scalable processes
• Excellent communication skills, including the ability to turn data into actionable insights, engage a range of stakeholders, and influence business decisions
• Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization