Senior Campus Marketing Manager

CodePath is a technical education organization that partners with colleges and universities to offer computer science courses. The Senior Campus Marketing Manager will build and run marketing and student community programs across partner campuses to increase course enrollment and retention. The role partners with CodePath’s Higher Education team and measures results by channel and campus.

Responsibilities:

• Build and run a term playbook for each for-credit partner, from awareness through add/drop
• Equip faculty, advisors, career services, and club leaders to market CodePath courses with toolkits, talking points, and assets they can forward
• Turn national for-credit applicants into enrolled students: find where they drop off and test what moves conversion
• Run virtual info sessions and campus landing pages that end with a clear path to register
• Own email and SMS to opted-in students: build the list, run the campaigns, and work with our lifecycle contractor so campus and direct touches land as one sequence
• Design how alumni, Tech Fellows, and instructors show up on campus and engage students, and build the online side of that community (Discord and similar)
• Own relationships with student clubs, CS and AI organizations, hackathon organizers, and campus chapters of national organizations like ColorStack, NSBE, and SHPE
• Plan the event calendar a term ahead, with a clear standard for which events we do and what each should return
• Tie every sign-up to a channel and a partner, test timing, message, and channel, and move time and budget to what works
• Use AI to run the playbook at 50+ campuses without adding headcount: toolkits per campus, calendars and send dates, results in one view

Requirements:

• You've owned an enrollment, sign-up, or acquisition number and moved it
• You set up the tracking and can show which efforts drove the result
• You've gotten partners to market on your behalf: individuals who carried your message because you made it easy for them, and you can show what it produced
• You've built a campus, ambassador, or community program from the ground up and can show what it produced
• You've built campaigns from concept to launch, including copy and creative, and run email or SMS to a list you built, changing them based on the numbers
• You've decided where to spend time and money (events, channels, sponsorships) based on expected return, and cut what didn't deliver
• You've run a program across many sites at once (campuses, chapters, regions) on a fixed calendar, and kept it on schedule without a team under you
• You've built AI into how you work to automate the repetitive parts, and you can show what it changed
• You want your growth work to widen who gets into tech careers
• Experience in enrollment or admissions marketing in higher education
• You've built or scaled a technical community (a student developer org, hackathon community, Discord, or dev rel program) and can show how it grew
• Hands-on HubSpot experience
• You're comfortable speaking at events and on panels on behalf of CodePath