Senior Growth Marketing Manager

Whip rents vehicles to rideshare and delivery drivers. The Senior Growth Marketing Manager owns end-to-end growth marketing, including paid acquisition, local search, conversion optimization, market launches, and performance reporting.

Responsibilities:

• Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign yourself
• Target drivers by market, platform (Uber, Lyft, delivery) and vehicle interest (EV, hybrid, Uber Comfort/XL)
• Shift spend weekly toward the markets, channels and vehicle classes with the lowest cost per activated driver
• Grow organic sign-ups through technical SEO, city landing pages and content that ranks for searches like "rent a car for Uber" in each market
• Manage Google Business Profiles for every location
• Improve the path from ad click to application, approval, vehicle pickup and repeat rental
• Run A/B tests on landing pages, offers (switch-and-save, first-month promos) and sign-up forms
• Partner with operations on lead follow-up, retention and referral campaigns (email, SMS, driver referrals), aligning spend with fleet availability by market
• Build and run the go-to-market plan for each new city, from pre-launch waitlists to launch-week campaigns
• Set up and maintain conversion tracking, attribution and dashboards (GA4, Google Tag Manager, ad pixels, CRM)
• Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend and revenue influenced, in plain language with clear next steps
• Manage agencies, freelancers and vendors where they are the faster or cheaper option

Requirements:

• 6+ years in performance or growth marketing, including 3+ years personally managing a paid media budget of $50,000+ per month
• Hands-on expertise in Google Ads and Meta Ads; builds and optimizes campaigns personally
• Proven track record of lowering cost per lead or acquisition, with results you can walk through in detail
• Working knowledge of technical and local SEO
• Strong analytics skills: GA4, Google Tag Manager, conversion tracking and spreadsheet modeling
• Experience running marketing across multiple cities or regions
• Clear, direct communication with executives; comfortable taking direction and pushing back with data
• Experience in rideshare, gig economy, mobility, auto rental or another local, two-sided marketplace
• Experience recruiting gig or hourly workers through paid channels
• Bilingual (English/Spanish) or experience marketing to multilingual audiences
• Experience with lifecycle tools (HubSpot, Braze, Klaviyo or similar) and SMS marketing
• Experience launching new markets from zero