Senior Field Marketing Manager

Appfire is a global software company that empowers teams to collaborate seamlessly. They are seeking a Senior Field Marketing Manager to support regional pipeline growth and customer engagement through targeted marketing programs and events across North America and LATAM.

Responsibilities:

• Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives
• Partner closely with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs that accelerate pipeline and customer engagement
• Translate global marketing initiatives into regionally relevant campaigns and experiences tailored to local market needs
• Develop and execute marketing plans that support Appfire and partner joint business plans
• Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams to drive quarterly and annual planning, partner marketing initiatives, and co-marketing activities across the Americas region
• Support the planning, execution, and optimization of regional events (Partner events and sponsorships, Community events, Roadshows and customer events, Webinars and virtual events, Alliance and partner enablement events)
• Support event execution from strategy and planning through post-event analysis and reporting
• Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high-quality execution and consistent brand representation
• Measure program effectiveness through KPIs including pipeline influence, sourced revenue, attendance, engagement, and ROI
• Drive inclusion in Appfire's demand generation campaigns
• Facilitate the development of reference stories with clients and partners
• Provide marketing interlock with the regional Channel VP and Channel Managers
• Support local ACE events and partner webinars
• Collaborate with Channel, Alliances, and Ecosystem teams to support partner marketing planning, initiatives and co-marketing activities within the Americas region
• Help execute joint marketing campaigns, partner-led events, sponsorships, and regional GTM programs with strategic partners
• Serve as a liaison between regional sales teams, marketing, and partner stakeholders to ensure alignment on quarterly marketing priorities and execution plans
• Support efforts to strengthen Appfire’s presence within key partner ecosystems and regional communities
• Work cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services and Digital Marketing teams to bring forward partner requests and plans and create integrated campaigns that support field initiatives
• Ensure timely lead follow-up, campaign tracking, and reporting processes
• Analyze campaign and event performance to identify optimization opportunities and actionable insights
• Manage regional marketing budgets and forecast spend effectively
• Act as a trusted marketing advisor to Americas sales leadership and regional stakeholders
• Collaborate closely with the global field marketing team to share best practices, campaign insights, and scalable processes
• Contribute to a culture of accountability, innovation, collaboration, and operational excellence

Requirements:

• 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations
• Proven experience developing partner marketing plans, and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact
• Strong collaboration skills working closely with sales, channel and partner organizations
• Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives
• Demonstrated ability to drive pipeline and revenue impact through field marketing programs
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Analytical mindset with experience measuring campaign performance and event ROI
• Excellent communication, stakeholder management, and cross-functional collaboration skills
• Experience with marketing automation and CRM platforms including Salesforce
• Experience within the Atlassian, SaaS, or enterprise software ecosystem
• Familiarity with channel marketing and partner ecosystem models
• Experience supporting multi-country or regional marketing programs across the Americas
• Ability to thrive in a fast-paced, highly collaborative environment