Product Marketing Manager

EnergyHub is seeking a Product Marketing Manager to become a customer evangelist, helping us meet our revenue targets by effectively demonstrating the value of our solutions to the market. This role requires a strong blend of strategic thinking, product knowledge, and marketing expertise to effectively position and promote our solutions in the utility industry.

Responsibilities:

• Become an expert on our customers and the challenges they face around distributed energy resource (DER) adoption and how our solutions solve their grid needs
• Disseminate and evangelize customer insights across the company
• Craft compelling messaging and solution-level narratives that align with our company positioning to target utilities
• Understand and support our Sales, Marketing, Product and Customer Success teams; train them on the problems we solve for our buyers and users of our solutions
• Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our solutions
• Support the development and execution of go-to-market plans for new launches and features, including sales enablement and promotional activities
• Conduct competitive analysis to identify market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging
• Inform the content roadmap with audience insights. Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events
• Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences’s challenges. Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning
• Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement
• Other duties as assigned

Requirements:

• 3+ years of experience in product marketing, preferably in the technology, energy, or utilities industry
• Bachelor's degree education or equivalent with a demonstrated understanding of product marketing principles, strategies, and tactics
• Curiosity and the ability to iterate quickly on new ideas
• Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging using simple, everyday language
• Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content
• Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Demonstrated ability to identify and initiate new projects independently
• Passion for sustainability, renewable energy, and driving positive environmental impact
• Expertise in Microsoft Excel, PowerPoint
• Experience with electric utilities or the energy technology industry