Senior Marketing Manager - IVF Consumables

Vitrolife Group is a global provider of medical devices and genetic services focused on improving fertility treatment outcomes. The Senior Marketing Manager - IVF Consumables will develop and execute regional marketing strategies, manage the product lifecycle, lead product launches, and drive adoption and revenue growth across IVF consumables. The role collaborates with commercial, clinical, regulatory, research and development, quality, supply chain, and digital marketing teams while applying deep knowledge of IVF laboratory workflows.

Responsibilities:

• Lead regional marketing strategy for IVF consumables, including positioning, segmentation, and value proposition development based on customer insights and market dynamics
• Manage the full product lifecycle, including new product introductions, enhancements, and portfolio optimization
• Partner with commercial teams to support pricing strategy and margin performance
• Identify and assess market opportunities using customer insights and clinical trends in assisted reproductive technologies
• Develop and execute campaigns to increase awareness and drive growth across key product categories
• Support sales teams with targeted programs, content, and tools that improve conversion and product utilization
• Contribute to educational initiatives that strengthen product knowledge among embryologists and clinicians
• Lead go to market strategy and execution for new consumable products
• Ensure launch readiness through development of sales tools, training materials, and supporting content
• Monitor post launch performance and incorporate customer feedback to optimize adoption and positioning
• Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges
• Engage directly with key customers, including lab directors and embryologists, to gather insights and validate market needs
• Translate feedback into actionable recommendations and partner with research and development to inform product priorities
• Partner with Regulatory, Clinical Affairs, and Quality teams to ensure compliance of all marketing claims and materials
• Collaborate with supply chain and operations to support forecasting, inventory planning, and product availability
• Work with digital marketing teams to align on content strategy, campaign execution, and performance analytics

Requirements:

• Bachelor's degree in Marketing, Life Sciences, Business, or related field
• Demonstrated success managing technical product portfolios and launching new products
• Strong understanding of IVF laboratory workflows and consumable product applications
• Proven ability to lead complex initiatives and influence cross functional teams
• Excellent communication, presentation, and strategic planning skills
• Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics, with experience in IVF or assisted reproductive technologies preferred
• Experience working with embryology key opinion leaders or clinical education teams
• Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools
• Ability to translate scientific concepts into clear and compelling commercial messaging