Associate, Growth Marketing

DailyPay is a worktech company and leading on-demand pay solution that uses technology to support employees’ financial well-being and help employers build stronger relationships with their workforce. The Associate, Growth Marketing will manage and execute end-to-end email, SMS, and push campaigns to drive adoption and engagement across DailyPay’s consumer products. The role involves campaign strategy, segmentation, automation, testing, production, reporting, and cross-functional collaboration.

Responsibilities:

• Maintain a high-velocity campaign calendar, responsible for building and deploying multiple campaigns weekly across various user segments
• Manage and implement growth campaigns and A/B tests across all client communications (email, SMS, push notifications) using Iterable
• Take over ownership of ongoing campaigns we currently have in market
• Own all core aspects of email campaign production (design, HTML/CSS adjustments, building complex user segments, setting up journey logic, and being a master QA-er)
• Contribute to hitting revenue and KPI targets
• Prepare data reports and analysis of all campaign results used by departments across the company
• Work with Operations, Customer Success, Marketing, and Product to support the business with everything they need to generate value from growth campaigns
• Serve as the go-to technical expert for our campaign execution platform (Iterable), understanding its nuances to ensure flawless deployment

Requirements:

• Demonstrable, hands-on-keyboard experience building campaigns from the ground up in a major ESP/CRM platform (e.g., Iterable, Braze, Salesforce Marketing Cloud, etc.)
• Experience in e-commerce or financial services consumer products
• A process-driven mindset with an obsession for detail; you live for the details and triple-check your work to ensure 100% accuracy
• Outstanding communication and interpersonal skills with the ability to seamlessly coordinate the efforts of a diverse range of business stakeholders
• Proven ability to manage and prioritize a high volume of tactical requests in a fast-paced environment, translating campaign briefs into finished products
• An obsession with detail and meticulous ability to test for accuracy, rendering across devices, and correct link tracking before every launch
• 1-3 years experience in growth and email marketing, preferably from a B2C marketplace, tech and/or finance company
• HTML/CSS experience a major plus