Director of Provider Growth Marketing

Clarity Pediatrics is transforming pediatric specialty care by providing virtual, multi-specialty chronic care for children and partnering with pediatricians. The Director of Provider Growth Marketing will own the strategy, systems, and execution for growing provider referrals, managing the provider journey, developing education and sales enablement programs, driving field marketing, measuring performance, and adopting AI-powered marketing workflows.

Responsibilities:

• Obsess over provider referral growth: Design, test, and continuously optimize the marketing programs that increase provider adoption, referral volume, and long-term account engagement to define the playbook for scalable provider growth
• Own the provider journey: Build the communications, lifecycle marketing, segmentation, and channel strategy that create an exceptional experience from first touch through long-term partnership
• Champion provider education: Develop scalable education programs—including webinars, clinical presentations, speaking engagements, and thought leadership—that position Clarity as the trusted chronic care referral partner for pediatricians
• Build world-class sales enablement: Create the messaging, content, tools, and assets that help physician liaisons and enterprise teams win new business, grow existing partnerships, and successfully launch new clinical programs
• Drive event and field marketing strategy: Maximize the impact of conferences, regional events, sponsorships, and speaking opportunities by creating repeatable programs that generate measurable pipeline and deepen provider relationships
• Own provider marketing performance: Define the metrics that matter, build reporting that creates visibility across the provider funnel, and use data to continuously improve engagement, referral growth, and marketing ROI
• Champion AI-first marketing: Lead the adoption of AI and automation across provider marketing, building workflows that dramatically improve speed, personalization, campaign performance, and team productivity

Requirements:

• 8-10+ years of total work experience, 3+ years of provider marketing, field marketing, product marketing, or account-based marketing experience in healthcare
• You've developed growth initiatives and programs from scratch in a high-growth or early-stage company and know how to turn ambiguity into repeatable systems that drive measurable business results
• This role is for someone who is relentless about growth, energized by ambitious goals, and motivated by seeing their work directly influence business outcomes
• You're among the best at translating complex ideas into compelling messaging, influencing cross-functional partners, and creating content that earns the trust of clinicians and healthcare executives
• You're constantly experimenting with AI and emerging technologies to improve the speed, quality, personalization, and effectiveness of your work—and you're excited to help build an AI-forward marketing organization
• You naturally move quickly, prioritize impact over perfection, and are comfortable making decisions with incomplete information while continuously learning and iterating
• Colleagues rely on your judgment, integrity, and follow-through. You build strong relationships across Sales, Clinical, Product, and Executive Leadership and consistently earn credibility through your work
• You're curious, scrappy, optimistic, and energized by building. You enjoy wearing multiple hats, embracing ambiguity, and doing whatever it takes to help the business succeed
• Bachelor's degree required
• MBA from a top program is preferred
• While we hire exceptional people wherever they are, we'd love this leader to be based in the Bay Area and spend significant time with our team in our Union Square headquarters