Senior Growth Marketing Manager, Search, Shopping & GEO

Thrive Market is an online, membership-based market focused on making healthy and sustainable living easy and affordable. The Senior Growth Marketing Manager will own and accelerate customer acquisition through paid Search and Shopping while developing the company’s Generative Engine Optimization capabilities. The role leads strategy, experimentation, performance measurement, product feed optimization, and cross-functional growth initiatives.

Responsibilities:

• Own end-to-end strategy, execution, and performance across Google Search, Shopping (including Performance Max), and Microsoft Advertising, with accountability for efficient new member growth
• Develop a clear point of view on how Search and Shopping should contribute to Thrive Market’s broader acquisition strategy and customer journey
• Build and execute an ambitious experimentation roadmap across bidding, campaign structure, keywords and queries, audiences, creative, landing experiences, offers, and product feeds
• Identify opportunities to scale investment while balancing incrementality, acquisition efficiency, customer quality, and long-term value of customers (LTV/CAC)
• Stay close to the details: diagnose performance shifts, uncover opportunities, and continuously improve how our campaigns operate
• Own Thrive Market’s product feed advertising strategy and customer journey experience, partnering closely with Merchandising and Technology to improve feed quality, taxonomy, relevance, coverage, and landing page performance
• Develop testing strategies that improve how Thrive Market products appear and compete across Shopping surfaces
• Help develop and implement Thrive Market’s Generative Engine Optimization (GEO) strategy as AI platforms reshape how consumers discover products, brands, and information
• Develop a test-and-learn roadmap for GEO and help establish how we measure its impact on discovery, traffic, customer acquisition, and the broader business
• Stay at the forefront of changes across Google, Microsoft, AI search platforms, and emerging discovery behaviors and translate those changes into actionable opportunities for Thrive Market

Requirements:

• 5–8+ years of growth or performance marketing experience, with significant ownership of paid Search and Shopping for a scaled consumer business
• Deep, hands-on expertise in Google Ads, including Search, Shopping, Performance Max, bidding strategies, query management, audience strategy, and campaign optimization
• Strong experience with Google Merchant Center and product feed management/optimization
• Experience managing meaningful acquisition budgets and a track record of scaling growth while maintaining efficiency
• Experience in e-commerce, DTC, subscription, membership, marketplace, or another analytically complex consumer business
• Strong analytical instincts and fluency in experimentation, attribution, incrementality, forecasting, and performance measurement
• Ability to connect channel metrics to broader business outcomes including CAC, conversion, customer quality, retention, and LTV
• Strong customer intuition- you're curious about why people search, what they need to believe before converting, and what creates or removes friction along the journey
• Familiarity with Microsoft Advertising/Bing and the broader search ecosystem
• Strong understanding of how AI, automation, and generative search are changing consumer discovery
• genuine curiosity and a desire to become an expert are essential
• Excellent cross-functional communication skills and the ability to influence partners across Analytics, Finance, Product, Technology, Merchandising, Content, and Creative
• Comfortable moving between strategy and execution: you can build the roadmap, make the business case, and get into the account or data yourself when needed
• Employment with Thrive Market requires that employees be based in the United States. This is a condition of employment and must be maintained throughout the duration of employment
• This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter
• Direct GEO experience is a plus