Digital Marketing & Social Media Coordinator (Job ID: LAUDEE1)

InsideOut is a video production agency that creates corporate video content and strategic marketing solutions, including digital marketing and paid advertising services. The Digital Marketing & Social Media Coordinator will execute day-to-day social media management, content creation, basic paid advertising support, marketing coordination, and lead generation activities under established processes and direct supervision.

Responsibilities:

• Manage and maintain social media accounts across platforms, primarily Instagram and Facebook
• Schedule and publish content according to the content calendar
• Maintain consistent branding and messaging across all platforms
• Monitor comments and direct messages and respond when appropriate
• Track basic engagement metrics and provide regular performance updates
• Create social media graphics, carousels, and promotional materials using Canva
• Write engaging captions, social media copy, and basic marketing content using AI tools such as ChatGPT or Claude
• Develop ideas, hooks, and simple scripts for short-form video content
• Assist with content planning and organization
• Ensure all content aligns with the company's branding guidelines
• Edit basic short-form videos for social media platforms
• Monitor Meta Ads campaign performance and track key performance metrics
• Organize and document campaign data, reporting insights and flagging potential issues or opportunities
• Update creatives, copy, audiences, or campaign settings only under direct guidance and approval
• Assist with campaign setup and launches as training progresses and under direct supervision
• Assist with organizing marketing assets and content calendars
• Research industry trends and competitor content for inspiration
• Maintain marketing files, templates, and creative resources
• Support additional marketing projects as assigned
• Follow up with inbound leads using established scripts and processes
• Conduct prospect research and build targeted prospect lists
• Maintain accurate lead records and marketing databases
• Assist with cold outreach through approved channels using established messaging and workflows

Requirements:

• 2+ years of experience in Digital Marketing or Social Media Management
• Experience managing business social media accounts
• Working familiarity with Meta Ads Manager, including campaign structure, audiences, creatives, and core performance metrics
• Strong proficiency with Canva
• Experience using AI tools such as ChatGPT or Claude for content creation
• Strong copywriting skills for social media captions and marketing content
• Excellent written and verbal English communication skills (professional fluency required)
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and meet deadlines
• Ability to work independently while following established processes
• Experience working for a marketing agency, creative agency, or video production company
• Experience creating content for service-based businesses
• Familiarity with content calendars and social media scheduling tools
• Basic understanding of social media analytics
• Portfolio showcasing social media content, Canva designs, or marketing projects