Social Media Analyst, Influencer Marketing

Collectively is the global leader in influencer marketing, combining strategy, creative, and technology to deliver innovative influencer work. The Social Media Analyst role involves managing campaign tracking and the distribution of influencer marketing programs through paid social campaigns on platforms like TikTok and Instagram.

Responsibilities:

• Cleaning and analysis of data to support client reporting deliverables
• Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data
• Quantitative and qualitative research to explore questions posed by clients
• Preparation of slides, analytic reports, and other visualizations to illustrate key insights
• Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team
• Delivery of benchmarks, trends, and other insights from reporting tools
• Work closely with account management colleagues to develop paid social strategies and targets
• Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
• Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
• Manage optimization of campaigns to ensure performance targets are hit
• Assistance in the development of new methodologies and processes such as:
• Introduction of new practices and cross-functional processes
• Development of new metrics to better illustrate the efficacy of our programs
• Publishing of data trends, industry insights, and other thought leadership pieces

Requirements:

• 3 to 5 years of relevant work experience in agencies or in-house marketing roles
• Strong strategic and analytical background
• Strong written communication skills
• Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
• Proven effective communication skills, especially among cross-functional teams
• Expert in quickly learning and utilizing new software
• Ability to take complex information and create a compelling story, including visualizations
• Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
• Advanced skills in Google Sheets/Excel
• Media buying or performance marketing experience is a plus