Product Marketing Manager

Confero is working with a high-growth identity and cybersecurity company investing heavily in its product marketing function. The Senior Product Marketing Manager will shape product positioning, category narrative and go-to-market strategies while translating complex cybersecurity concepts into compelling stories. The role partners with product, sales, demand generation and leadership teams to support enterprise growth and strengthen the company’s identity security presence.

Responsibilities:

• Own product positioning and messaging across a growing identity security portfolio
• Help define and evolve the company’s category narrative
• Translate complex cybersecurity and identity concepts into clear, compelling stories
• Partner closely with Product, Sales, Demand Gen and leadership
• Develop GTM strategies for new products, features and market opportunities
• Create sales enablement and content that genuinely helps move enterprise deals forward
• Bring customer and market insight back into product and commercial strategy
• Play a key role in strengthening the company’s presence within the identity security market

Requirements:

• Own product positioning and messaging across a growing identity security portfolio
• Help define and evolve the company's category narrative
• Translate complex cybersecurity and identity concepts into clear, compelling stories
• Partner closely with Product, Sales, Demand Gen and leadership
• Develop GTM strategies for new products, features and market opportunities
• Create sales enablement and content that genuinely helps move enterprise deals forward
• Bring customer and market insight back into product and commercial strategy
• Play a key role in strengthening the company's presence within the identity security market
• Strategic, commercially minded PMM who is comfortable operating in a fast-moving cybersecurity environment
• Someone who is commercially curious, intellectually sharp and genuinely excited by the problem they're solving
• Strong experience in B2B cybersecurity, identity or adjacent enterprise technology
• A track record of owning positioning, messaging and GTM
• Experience taking complex technical products and making them easy to understand and compelling to buyers
• Worked closely with enterprise sales teams and senior stakeholders
• Experience in a growth-stage environment where you've had real ownership and influence
• A strong understanding of how to differentiate a product in a crowded market