Sales Enablement Marketing Manager

EMPLOYERS is a dynamic, fast-growing provider of workers' compensation insurance and services. The Sales Enablement Marketing Manager will serve as a liaison between Marketing and Sales, developing, executing, and scaling campaigns that support sales and revenue goals. The role also manages sales content and promotional resources, coordinates events, supports change management and training, and analyzes campaign performance.

Responsibilities:

• Act as a strategic advisor and sounding board for Sales and Marketing stakeholders, providing valuable insights and feedback from the field
• Present innovative ideas and recommendations to Sales and Marketing teams to support our business goals and enhance our competitive advantage
• Serve as a brand guidelines and content expert, overseeing the development and management of sales assets such as presentation decks, landing pages, flyers, etc
• Coordination and event planning for field sales events including agent engagement and tradeshows/conferences
• Ownership of promotional item vendor management and corresponding promotional item inventory website
• Lead change management planning and communication efforts to support the implementation of new marketing programs and initiatives
• Provide ongoing training, support, and guidance to Sales Team members to ensure alignment with marketing strategies and goals
• Analyze campaign performance, develop optimizations, and make recommendations for campaign improvement
• Other duties as assigned

Requirements:

• 5+ years of experience in B2B marketing experience, with a focus on sales enablement or demand generation
• Ability to clearly understand and communicate KPIs
• Strong verbal and written communication skills
• Attention to detail and accurate reporting
• Proven quantitative and analytical skills
• Bachelor's degree in Business, Marketing or another related field
• Equivalent combinations of education and experience may be considered
• This role is a remote (work from home (WFH) opportunity) and only open to candidates currently located in the United States and able to work without sponsorship
• It requires a suitable space that provides a private and quiet workplace
• Insurance industry experience is preferred