Senior Growth Marketing Manager, Paid Social

Talkiatry is transforming mental health care through a technology-powered, in-network psychiatry platform that improves access for patients and supports clinicians. The Senior Growth Marketing Manager, Paid Social will own the strategy, execution, optimization, budgeting, experimentation, and performance analysis of paid social campaigns across Meta, TikTok, and future channels to drive patient acquisition and improve ROI.

Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across paid social channels, focusing primarily on Meta and TikTok, with responsibility for day-to-day campaign execution
• Own the overall paid social strategy, making sure that we are always investing in the right channels and tactics and making optimization, scale, and media mix recommendations
• Manage budgets effectively to maximize ROI, allocating resources across channels and tactics based on results
• Direct a data-driven creative strategy, working closely with Creative to rapidly develop and test new ads that are compelling and resonate with our target audience and drive action
• Build forecasts and scenario models to inform paid social spend, acquisition volume, and scaling recommendations, with support from the Director of Paid Growth as needed
• Regularly analyze and present channel, campaign, and experiment performance to stakeholders, developing actionable insights to identify opportunities for continuous improvement and to inform future strategies
• Conduct A/B testing, audience segmentation, and other experimentation to refine targeting, event optimization, and creative strategies
• Own the paid social landing page testing roadmap, identifying and prioritizing opportunities, partnering cross-functionally to launch experiments, and evaluating results
• Stay informed about paid social platform developments and identify future channel expansion opportunities where appropriate
• Partner with the Data team to develop and implement tracking and reporting mechanisms that provide clear insights into campaign performance, while remaining analytically self-sufficient for routine performance analysis and diagnosis
• Apply sound attribution and measurement judgment across platform-reported and internal performance, conversion lag, incrementality, and other measurement tradeoffs
• Use AI tools to streamline analysis and reporting, automate repetitive processes, and increase day-to-day workflow efficiency

Requirements:

• Bachelor's degree and relevant experience
• 5+ years of experience in performance marketing, with deep, hands-on expertise in managing and scaling paid direct response campaigns on both Meta and TikTok
• Personally managed large-scale monthly budgets ($1M+) across paid social channels
• Strong understanding of digital marketing metrics, tracking, and attribution. Experience with A/B testing, audience segmentation, and other optimization techniques, with strong practical judgment around experiment design and interpretation
• High analytical self-sufficiency, with the ability to leverage SQL and BI tools (e.g. Omni, Looker, Tableau) to develop insights and inform strategic decisions
• Experience building forecasts or scenario models to inform spend and acquisition decisions
• Experience using AI tools to improve workflow efficiency, automate repetitive work, and accelerate analysis
• Experience marketing B2C services, subscriptions or another non-ecommerce, higher-consideration direct response business
• Marketing experience in healthcare/healthtech or other regulated industries