Lead Technical Product Manager, Growth – UpToDate Expert AI

Wolters Kluwer is a company that combines deep clinical expertise with responsible AI to enhance care. They are seeking a Lead Technical Product Manager to drive growth for their UpToDate Expert AI products, focusing on clinician engagement and adoption across various channels.

Responsibilities:

• Define and drive a comprehensive growth strategy for UpToDate Expert AI, spanning awareness, acquisition, activation, and early engagement
• Own growth OKRs across the end-to-end funnel, identifying the highest-impact levers to increase adoption
• Identify and develop new pathways to reach clinicians
• Improve how clinicians discover, access, and begin using AI-enabled products across channels (web, mobile, enterprise, EHR)
• Partner across marketing, sales, and customer success to streamline acquisition flows and reduce friction from first touch through activation
• Shape onboarding and early user experiences to ensure rapid time-to-value and strong initial engagement
• Use targeted experimentation to refine key moments in the user journey, focusing on measurable improvements in conversion and activation
• Lead initiatives that span multiple teams and functions, bringing together cross-functional teams to achieve shared growth goals
• Step beyond traditional product boundaries when needed to unblock growth opportunities and drive outcomes
• Align stakeholders around clear priorities, tradeoffs, and success metrics
• Support go-to-market efforts, including messaging, positioning, and launch strategy for new AI capabilities
• Define and evolve measurement frameworks across the funnel, including awareness, acquisition, activation, and early retention
• Ensure strong instrumentation and visibility into user behavior across channels and products
• Use experimentation, cohort analysis, and user insights to inform decisions and prioritize initiatives
• Balance rapid iteration with the rigor required for clinical, privacy, and regulatory environments
• Develop a deep understanding of clinician behavior, motivations, and barriers to adopting AI-enabled tools
• Identify unmet needs and opportunities to better connect users with relevant product value
• Incorporate qualitative and quantitative insights into growth strategies and product decisions
• Monitor growth performance and communicate insights, risks, and opportunities to senior leadership
• Continuously refine strategies based on data, experimentation, and market feedback
• Help build scalable approaches to growth that can be leveraged across multiple products and segments

Requirements:

• 7-10 years of product management experience, with exposure to growth, acquisition, or user engagement initiatives
• Demonstrated success driving measurable improvements in user adoption, activation, or early lifecycle engagement
• Experience working across multiple functions (e.g., marketing, sales, partnerships, product) to deliver outcomes
• Strong analytical skills, with experience using data to inform decisions and prioritize work
• Technical fluency and ability to partner effectively with engineering and data teams
• Experience operating in complex or enterprise environments
• Excellent communication skills across technical, business, and executive audiences
• Ability to navigate ambiguity and drive alignment across diverse stakeholders
• Experience in healthcare technology, clinical decision support, or provider-facing products
• Familiarity with clinician workflows and barriers to technology adoption
• Experience with AI/ML-powered products, including LLM-based features
• Understanding of HIPAA, SOC 2, HITRUST, or similar regulatory environments