Sr Product Manager, Pura App

Pura is a fragrance technology company combining smart home technology with premium, clean scents to create personalized scent experiences. The Senior Product Manager will own the strategy and customer experience for the Pura app, including onboarding, device management, engagement, subscriptions, measurement, experimentation, and cross-functional stakeholder alignment.

Responsibilities:

• Strategy for the Pura app. Set time-bound, measurable goals for the Pura app and translate business objectives and customer insight into an evidence-grounded strategy — with clear sequencing and transparent tradeoffs
• Onboarding & activation. Own the experience that turns a new device owner into an activated, engaged customer — including device setup, pairing, and the critical first-run moments where hardware apps most often lose people
• Device management. Make managing Pura devices effortless — scheduling, fragrance control, multi-device households, and troubleshooting — in close partnership with hardware and firmware teams
• Continuous engagement & LTV. Drive retention and lifetime value through re-engagement loops and subscription experiences that keep customers coming back
• Measurement & experimentation. Define how success is measured before work begins, report results against kickoff goals, run disciplined experiments, and use what you learn to adjust the plan
• Stakeholder alignment. Build alignment across design, engineering, data, and leadership — surfacing risks and tradeoffs early so the executive team can make confident calls on cross-portfolio priorities

Requirements:

• 5+ years of product management experience, including 3+ years driving direct-to-consumer mobile app improvement across onboarding, engagement, retention, and LTV metrics
• Experience shipping apps for connected or IoT hardware — device pairing (Bluetooth/Wi-Fi), device state, firmware coordination, and setup/troubleshooting flows — or a clear ability to ramp quickly in a hardware + app environment
• Proven ownership of subscription, membership, or recurring-revenue products, with a track record of improving retention, reducing churn, and growing customer lifetime value
• Strong analytical foundation: hands-on experimentation and A/B testing, funnel analysis, and fluency with product analytics tools (e.g., Amplitude, Mixpanel, or PostHog)
• Excellent executive communication and cross-functional influence: you turn data into a clear narrative, surface tradeoffs, and build alignment without relying on positional authority
• Deep understanding of native mobile ecosystems (iOS and Android), including onboarding UX, lifecycle/CRM engagement, and app release, ratings, and performance considerations
• Experience on a growth team, and 0-to-1 or major re-platform experience
• Background in CPG, fragrance, or premium/lifestyle consumer brands
• Awareness of omnichannel and retail dynamics (Pura sells through partners and retail, not only the app)
• Experience with personalization or recommendation systems