Senior Marketing Manager

Blue Yonder is a global leader in AI-driven supply chain and retail planning software. They are seeking a Senior Integrated Marketing Manager for North America to own the strategic planning and execution of field marketing initiatives to drive engagement, pipeline, and revenue.

Responsibilities:

• Own the messaging, planning, launch and execution of integrated marketing campaigns, including events, by collaborating with stakeholders across solution & industry marketing, supply advisory, digital marketing, creative teams, sales, BD, etc
• Own creative coordination, content support, campaign setup, and performance tracking of campaigns and programs
• Serve as the “face to the field” for CPG and Life Sciences GTM teams by aligning on priorities, driving engagement from Sales, BD, Inside Sales teams, and presenting regularly to these teams to ensure awareness of key marketing initiatives
• Influence global/regional priorities by surfacing market insights, performance analysis, and opportunities for scale and optimization
• Own program budgets, timelines, ROI analysis, forecasting, vendor/agency relationships, and program governance for North America field and partner marketing
• Build and execute tactic strategies across channels that align to campaign priorities, including organic and paid social, AEO, GEO, SEO, content syndication, blogs, email, webinars, events, digital advertising, direct mail, and more
• Partner with global industry, product, strategy, and marketing teams to help ensure consistency and accuracy in product and value proposition messaging across regional programs and events
• Build knowledge of Blue Yonder’s client base, decision-making process, and ideal customer profile to support effective lead generation and campaign targeting
• Drive Blue Yonder’s association membership strategies ensuring GTM teams are engaged and getting the most value out of these investments
• Own program KPIs and measurement framework; analyze performance and iterate programs to maximize ROI and funnel conversion across stages
• Partner with sales leadership and enablement to align targets, drive pipeline velocity, and ensure effective lead routing, SLAs, and reporting
• Lead cross-functional program governance: coordinate with product marketing, industry teams, digital, creative, demand operations, and legal/privacy where required
• Drive marketing automation, segmentation, and orchestration strategies to improve lead quality and conversion (coordination with marketing operations)
• Present program strategies and performance to senior stakeholders and executive leadership; recommend investments and roadmap changes based on data-driven insights
• Represent Blue Yonder at industry events, partner summits, and customer forums as required

Requirements:

• 6-10 years of B2B marketing experience, with significant experience in executing industry events/conference, demand generation, field marketing, and strategic program ownership
• Demonstrated experience owning end-to-end integrated marketing campaigns and budgets with measurable impact on pipeline and revenue in a SaaS or enterprise software environment
• Strong background in B2B marketing best practices, demand generation, marketing automation, lead conversion, and nurturing programs
• Experience working in a metrics-oriented marketing environment, familiarity using automation, CRM, and AI marketing tools such as Jasper, Claude, Copilot, Marketo, Salesforce, or similar
• Strong analytics and measurement skills—experience defining KPIs, building dashboards, running cohort and funnel analysis, and iterating programs based on performance
• Experience collaborating with senior sales leaders and influencing cross-functional roadmaps and investments
• Experience managing agencies, external partners, and vendor relationships
• Excellent project and stakeholder management skills with the ability to lead complex programs and manage competing priorities
• Strong written and verbal communication skills suitable for executive presentations and cross-organizational alignment
• Comfortable with marketing technology and CRM stacks (Marketo, Salesforce, Pardot, HubSpot, or similar); familiarity with ABM tools (6Sense, Demandbase, Triblio) is a plus
• Bachelor's degree required
• Travel: moderate (up to 25%) for events, meetings, and cross-regional alignment
• Experience with tools such as Wrike, 6Sense, Triblio, or Demandbase is a plus
• Experience in CPG, Life Sciences Manufacturing, supply chain, or related industries preferred
• MBA or advanced degree a plus