Staff Lifecycle Marketing Manager

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity and accelerate digital transformation. As the Staff Lifecycle Marketing Manager, you'll own the lifecycle communications strategy, collaborating with various teams to engage prospects and optimize their journey through data-driven insights and effective email marketing strategies.

Responsibilities:

• Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate prospective customers across their buyer journey
• Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization
• Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns
• Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
• Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
• Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability

Requirements:

• 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas
• Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression
• Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
• Experience using campaign and funnel performance data to identify opportunities, make recommendations, and improve results
• Strong internal communication and cross-functional coordination skills
• High attention to detail across audience logic, segmentation, QA, localization, and reporting
• Working knowledge of HTML and CSS for email design and troubleshooting
• Bonus points to have experience working with teams in different regions and localizing for different markets