US Email Marketing Manager

CrucialPoint is a retention marketing agency serving ecommerce brands. The Email Marketing Manager will develop, implement, and optimize Klaviyo-based email retention strategies, campaigns, and automated flows. The role also involves client collaboration, technical optimization, performance analysis, reporting, quality assurance, and cross-functional teamwork.

Responsibilities:

• Create and implement comprehensive email marketing strategies using Klaviyo that align with business goals and industry best practices
• Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in Klaviyo to maximize new customer acquisition, engagement, retention, and revenue generation
• Develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging throughout email marketing campaigns
• Collaborate closely with clients and Client Success Managers to translate requirements into effective Klaviyo email marketing campaigns, ensuring their success and satisfaction
• Serve as the primary point of contact for clients, promptly addressing questions and concerns
• Partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth
• Manage Klaviyo setups, integrations (e.g., Shopify, CDPs, custom tech stacks), and account infrastructure, ensuring they are properly configured, segmented, and performing optimally
• Conduct regular audits in Klaviyo to identify and resolve technical issues related to email deliverability, responsive design, dynamic tagging, and personalization
• Identify technical issues and work diligently to resolve them in a timely manner
• Monitor and analyze lifecycle and email marketing performance metrics via Klaviyo analytics and Google Analytics, such as repurchase rates, LTV, engagement rates, and list growth
• Provide insights and recommendations based on data analysis to optimize performance and drive continuous improvement
• Generate accurate and comprehensive reports, ensuring data-driven decision-making
• Continuously analyze data and metrics to identify revenue opportunities for clients, providing strategic recommendations to drive growth and maximize ROI
• Perform quality assurance checks on all Klaviyo email marketing campaigns and flows, ensuring accuracy, consistency, dynamic data rendering, and adherence to industry best practices
• Collaborate closely with cross-functional teams, including account management, copywriting, design, and implementation, to deliver seamless and impactful email marketing strategies
• Foster a positive and collaborative team environment, supporting and mentoring team members when needed
• Stay up-to-date with Klaviyo features, updates, industry trends, and emerging technologies in retention marketing, incorporating them into our strategies to maintain a competitive edge
• Adapt to evolving industry trends, consumer behaviors, and email marketing regulations (e.g., GDPR, CAN-SPAM, CASL)

Requirements:

• B2C experience is required, particularly with enterprise ecommerce businesses
• Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand—Email, SMS, Push, and/or direct mail
• Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing
• Expert-level proficiency in Klaviyo
• Demonstrated mastery of advanced Klaviyo features including predictive analytics, custom flow logic, complex segmentation, and SMS integration
• Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo
• Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics
• Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations
• Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams
• Detail-oriented, organized, and able to manage multiple projects simultaneously
• Self-motivated, proactive, and able to work independently
• Experience in remote work environments and self-motivation
• Previous experience working with larger brands as a retention marketing manager preferred