Growth Marketing Lead (Remote - Vertical AI B2B)

Momos is the leading Guest AI Platform built for multi-location restaurant brands across the globe. We are seeking a Growth Marketing Lead to build and lead our growth marketing function, focusing on full-funnel acquisition and pipeline growth across various channels. This role involves leading the growth marketing team and collaborating with senior leadership to connect growth activities to broader business strategies.

Responsibilities:

• Own full-funnel growth strategy — acquisition, activation, conversion, revenue — across paid, SEO/SEM, lifecycle, and ABM
• Establish the growth operating model: KPIs, reporting, experimentation frameworks, attribution, performance cadence
• Run structured experiments across channels, offers, messaging, and journeys; kill what fails, scale what works
• Build growth metrics infrastructure (funnel tracking, attribution, CAC/LTV, pipeline velocity, ROI) with RevOps/Data
• Maintain a clear view of which activities drive pipeline/revenue and where to invest next
• Lead the existing growth team — set ownership, priorities, and performance standards
• Coach team members into strategic marketers, not just executors
• Build a high-accountability, experimentation-driven culture
• Identify capability gaps and scale team/process/vendor resources as needed
• Manage external vendors and agencies across paid, lifecycle, and SEO/SEM
• Run ABM programs with Sales and Product Marketing against key accounts, with clear conversion targets
• Align growth programs with Sales, Product, Data, and RevOps on commercial objectives
• Act as a strategic thought partner to leadership on growth strategy and customer insights
• Turn data into a clear, compelling business narrative for leadership
• Challenge assumptions constructively while maintaining alignment and execution
• Own performance reporting — ROI, CAC, lead quality, conversion, pipeline velocity, revenue contribution — as the core output of the role
• Maintain a live optimization backlog focused on highest-impact opportunities
• Show a clear, measurable link between growth spend and revenue
• Represent growth at a small number of high-leverage field events/conferences annually, with logistics handled by coordinators or vendors
• Serve as brand steward for messaging consistency across channels

Requirements:

• 5–8+ years in growth, demand gen, or full-funnel marketing at fast-growing SaaS/tech companies, including experience building or scaling a growth function, team, or operating model
• Demonstrated ownership of funnel economics (CAC, conversion rates, pipeline velocity, LTV, ROI, revenue contribution) and a track record running structured experiments with a test-learn-kill-scale mindset
• Experience across paid, SEO/SEM, lifecycle, and ABM, with strong commercial judgment to separate activity from real impact; field marketing is a plus, not a requirement
• Experience managing and developing marketing talent, comfortable partnering with senior, opinionated stakeholders
• Excellent executive communication and storytelling skills, plus strong project management and cross-functional alignment
• Comfortable operating in ambiguity across Pacific and SEA time zones, with occasional travel for select field events
• Vertical SaaS experience (hospitality tech, customer engagement platforms)