Director, Digital Demand Generation & Growth Marketing

VAST Data is the AI Operating System company, redefining how organizations build and operate intelligent systems at scale. They are seeking a Director of Digital Demand Generation & Growth Marketing to lead their Paid Media and Campaigns team, focusing on generating qualified pipeline through digital marketing and optimizing growth strategies.

Responsibilities:

• Own digital demand generation strategy across paid media and integrated campaigns
• Lead and develop the Paid Media, Campaign and Content Operations team
• Drive net new lead generation, marketing-sourced pipeline, and revenue contribution
• Optimize the entire demand funnel from Lead → MQL → SQO, improving conversion rates and pipeline velocity
• Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels
• Lead the Content Operations function to ensure content lifecycle management, CMS governance, and repurposing workflows are optimized to fuel paid media and campaign performance
• Build a culture of testing, measurement, and continuous optimization using data and attribution
• Partner cross-functionally with Product Marketing, Field and Event Marketing Managers, Comms and Marketing Operations to maximize pipeline impact
• Leverage AI and automation to improve campaign execution, lead management, and marketing efficiency

Requirements:

• 10+ years in B2B demand generation, growth marketing, or performance marketing
• 5+ years leading high-performing marketing teams
• Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns
• Strong analytical and attribution skills with experience optimizing complex marketing funnels
• Experience with modern marketing technology and CRM platforms
• Experience applying AI to demand generation workflows; hands-on experience with agentic AI or autonomous marketing systems is a strong plus