Director, Growth Marketing

Kandu, Inc. is pioneering an integrated approach to stroke recovery by combining FDA-cleared brain-computer interface technology with personalized telehealth services. The Director of Growth Marketing is responsible for building and running the direct-to-consumer patient acquisition engine and the marketing programs that support field sales conversion of incoming leads.

Responsibilities:

• Own the direct-to-consumer paid media strategy across paid search, paid social, video, connected TV, programmatic, affiliate, and offline channels
• Allocate and reallocate demand budget based on performance against cost-per-lead, cost-per-consult, and payback targets
• Direct the outside creative and media agency as the single point of accountability; hold the agency to defined performance and service-level expectations
• Own the creative testing roadmap and landing page conversion program executed through the agency
• Build the marketing programs that help field reps convert incoming DTC prescription contacts into activated, repeat prescribers, in partnership with the sales and clinical liaison teams
• Design and execute local demand programs that drive patient traffic to reps and clinical partners, including geo-targeted ads, event-driven campaigns, and clinic-day promotion
• Support field reps with local marketing assets and pull-through campaigns tied to specific accounts, regions, and events
• Partner with sales operations on lead routing, follow-up SLAs, and reporting on lead source quality
• Own the funnel end-to-end from lead to consult to appointment to prescription. Improve conversion at every step
• Establish and operate the weekly performance review with commercial and finance leadership
• Define KPIs, dashboards, and attribution methodology across paid channels and CRM
• Report growth performance to executive leadership on a defined cadence, with clear recommendations and next actions
• Partner with Strategic Marketing on brand, positioning, and messaging inputs into downstream demand programs
• Partner with Sales leadership on pipeline, lead quality, and field marketing needs
• Partner with Legal, Regulatory, Clinical and Medical Affairs to ensure all patient-facing and clinician-facing marketing materials reflect approved claims, privacy requirements, and regulatory obligations
• Partner with Finance on demand budget planning, forecasting, and payback reporting
• Hire and develop the downstream marketing team as the function scales, including demand generation, lifecycle, and web / conversion roles
• Establish and maintain the operating rhythm for planning, reporting, and cross-functional coordination within downstream marketing
• Performs other related duties and special projects as assigned. Responsibilities may be adjusted periodically to align with organizational priorities, business needs, and company growth

Requirements:

• Bachelor's degree or equivalent practical experience
• 8+ years of direct-to-consumer growth marketing, performance marketing, or patient acquisition experience, with at least 3 years in a leadership capacity
• Deep, direct DTC experience is required. Candidates should have owned patient or consumer acquisition programs in a consumer health, medical device, aesthetic, dental, telehealth, or comparable regulated consumer category
• Proven ownership of eight-figure annual paid media budgets, with hands-on channel expertise in paid search, paid social, organic SEO, and video. Working knowledge of emerging AI / answer engine optimization (AEO) practices
• Strong command of acquisition unit economics, including cost-per-lead, cost-per-consult, CAC, LTV, and payback
• Experience managing or directing an outside creative and media agency, including performance oversight and scope management
• Experience partnering with a field sales organization to convert marketing-generated leads into revenue
• Experience operating within a regulated marketing environment, including work with Legal, Regulatory, and Medical Affairs review processes
• Strong analytical skills and comfort with marketing analytics, attribution, and CRM reporting tools
• Strong written and verbal communication skills
• Medical device, aesthetic device, dental, or DTC healthcare experience
• Experience marketing a product that requires both direct-to-consumer demand generation and clinician follow-through
• Experience at a growth-stage company that scaled through the $10–50M revenue band
• Experience moving paid media execution from agency to in-house