SAP Sales Leader (Business Head - SAP Practice)

This role is for one of the Weekday's clients

Salary range: Rs 2000000 - Rs 3500000 (ie INR 20 - 35 LPA)

Min Experience: 12+ years

Location: NCR, Gurgaon, Haryana, India, Delhi, India
JobType: full-time

We are seeking an experienced and highly driven SAP Sales Leader / Business Head — SAP Practice to own revenue generation, pipeline development, strategic alliances, and commercial growth for the SAP business.

This is a hunter-first sales leadership role with end-to-end ownership of SAP practice revenue and P&L. The ideal candidate will have a strong track record of selling SAP services to enterprise clients, deep relationships within the SAP ecosystem, and the ability to build a business from the ground up.

You will work closely with the SAP Practice and Delivery leadership teams to shape winning solutions, develop strategic accounts, and establish the organization as a credible and preferred SAP ecosystem partner.

Requirements

Key Responsibilities

Revenue & P&L Ownership

• Own the overall revenue, bookings, pipeline, and P&L for the SAP practice.
• Develop and execute the SAP business growth strategy to achieve annual and quarterly revenue targets.
• Drive revenue through direct sales, partner-led opportunities, co-selling, and strategic alliances.
• Identify new revenue streams and expand the SAP services portfolio across target markets and industries.

SAP Alliance & Ecosystem Management

• Build and manage strategic relationships with SAP India, SAP partner/alliance teams, RISE with SAP GTM teams, and regional account organizations.
• Develop joint go-to-market strategies, co-selling opportunities, and partner-led business initiatives.
• Represent the organization at SAP ecosystem events, partner councils, industry forums, and joint GTM activities.
• Strengthen the organization's positioning within the SAP partner ecosystem.

Enterprise Business Development

• Identify, qualify, pursue, and close new-logo enterprise opportunities.
• Build relationships with CXOs, CIOs, CTOs, CFOs, and other senior decision-makers.
• Develop strategic accounts across industries such as Manufacturing, Pharma, BFSI, and GCCs.
• Lead complex enterprise sales cycles involving multiple stakeholders, solution teams, procurement, and executive sponsors.
• Develop account strategies and identify opportunities for cross-selling and upselling SAP services.

Pipeline & Sales Management

• Build a strong and predictable SAP sales pipeline from the ground up.
• Own pipeline coverage, opportunity qualification, sales forecasting, and conversion rates.
• Maintain accurate forecasting across direct, partner-sourced, and co-sell opportunities.
• Establish structured sales processes, governance mechanisms, and performance metrics for the SAP business.

Solution & Deal Leadership

• Collaborate with SAP Practice Heads, solution architects, pre-sales, and delivery teams to develop compelling proposals.
• Shape commercial models, fixed-price offerings, implementation proposals, and managed services engagements.
• Ensure proposed solutions are aligned with customer business objectives and SAP transformation roadmaps.
• Lead commercial negotiations and drive opportunities through contract closure.

Team Building & Leadership

• Build and mentor a high-performing SAP sales and pre-sales organization as the practice scales.
• Develop junior sales and pre-sales talent and establish strong sales enablement processes.
• Create a culture focused on accountability, customer value, pipeline generation, and revenue growth.
• Partner closely with delivery leadership to ensure successful transition from sales to execution.

Must-Have Skills

• SAP Ecosystem Alliance Management experience with strong relationships across the SAP partner ecosystem.
• Proven experience selling SAP Services to enterprise clients.
• 12–18+ years of experience in enterprise IT sales or technology consulting sales.
• Minimum 6–8 years of focused experience selling SAP services, including implementations, RISE with SAP, S/4HANA migrations, and AMS.
• Current or recent experience with a Tier-1/Tier-2 IT services organization, SAP, or a comparable enterprise technology services company.
• Demonstrated track record of independently closing large enterprise SAP deals.
• Strong existing relationships with SAP India partner/alliance teams and ecosystem stakeholders.
• Proven CXO-level engagement and experience managing complex, multi-stakeholder enterprise sales cycles.
• Strong hunter profile with demonstrated ability to build pipeline and acquire new logos from near-zero.
• Strong understanding of SAP transformation programs and enterprise buying processes.

Good-to-Have Skills

• Strong experience selling RISE with SAP and S/4HANA Cloud solutions.
• Existing relationships with enterprise accounts in Manufacturing, Pharma, BFSI, or GCC segments.
• Experience selling SAP transformation, cloud migration, implementation, integration, or managed services.
• Experience developing joint GTM motions and co-selling with SAP.
• Experience selling into Global Capability Centers (GCCs).
• Strong understanding of SAP cloud transformation and modernization trends.

Preferred Qualifications

• Bachelor's degree in Business Administration, Engineering, Technology, or a related field.
• MBA or equivalent business qualification is preferred.
• 12–18+ years of enterprise technology sales experience with significant SAP sales leadership exposure.
• Demonstrated success owning large revenue targets and building new SAP business lines.

Soft Skills

• Strong entrepreneurial and ownership mindset.
• Exceptional negotiation and commercial leadership skills.
• Excellent CXO-level communication and presentation abilities.
• Strong strategic thinking combined with hands-on execution.
• Ability to build trusted relationships with SAP, customers, partners, and internal stakeholders.
• Strong leadership and team-building capabilities.
• High energy, persistence, and a results-driven approach.
• Comfortable operating in a high-growth environment with significant individual accountability.

Success Metrics

Success in this role will be measured by SAP practice revenue growth, P&L performance, new-logo acquisition, pipeline generation, deal closures, and SAP ecosystem engagement. Key indicators will include qualified pipeline coverage, sales conversion rates, annual bookings, average deal value, partner-sourced revenue, and achievement of quarterly and annual revenue targets.

Additional success will be reflected in the strength of SAP alliance relationships, growth across strategic industries, successful development of the SAP sales organization, and the ability to establish a sustainable and scalable SAP business.