Growth Marketing Lead

Found is a company dedicated to supporting small business owners by providing tools for managing finances. The Growth Marketing Lead will be responsible for leading the strategy and execution of paid marketing channels to attract and engage self-employed customers.

Responsibilities:

• Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display
• Manage budget allocation across channels to hit CPA, CAC, and activation targets
• Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer
• Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones)
• Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms
• Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection
• Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance
• Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, event-level data quality
• Develop a test-and-learn roadmap; document results and share learnings across the team
• Partner with product marketing on messaging, landing page strategy, and offer testing
• Work closely with the Organic Growth and Brand teams to ensure paid and organic strategies complement rather than cannibalize each other
• Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion

Requirements:

• Experience: 8-10+ years in performance marketing, with hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other)
• Channel Depth: You've managed meaningful spend on Google Ads and Meta. You understand bidding mechanics, algorithm behavior, and how to structure campaigns for learning and scale
• Analytically Rigorous: You're comfortable pulling your own data, identifying what matters, and building the case for what to do next. Proficiency in Google Analytics, Looker, or a comparable BI tool required
• Creative Intuition: You don't just read the numbers. You understand why one ad outperforms another and can brief creative accordingly. Experience collaborating with a creative team is a plus
• Measurement Fluency: You understand attribution models, incrementality testing, and the limitations of last-click data. You've worked with or built MMM or geo-lift frameworks is a plus
• Fintech or Financial Services Experience: Familiarity with compliance constraints in regulated industries. You know what 'UDAAP' means and have worked within guardrails
• Self-Starter: Found is a fast-moving team. You should be someone who flags the problem and brings the solution