Growth & Marketing Avisor

MYHOMEGUARDIAN is seeking a strategic Growth & Marketing Advisor with experience in home security to enhance customer acquisition for the US home protection market. The role involves auditing current acquisition efforts, identifying growth channels, and providing actionable recommendations for improvement.

Responsibilities:

• Conduct a full acquisition audit across existing channels, funnels, messaging, and lead sources
• Review and refine ICPs, customer segmentation, and targeting strategy
• Build strategic recommendations by acquisition source/channel
• Identify quick wins and practical improvements with immediate business impact
• Evaluate outbound, inbound, paid, affiliate, referral, and partnership opportunities
• Analyze positioning, messaging, and conversion bottlenecks
• Advise on scalable GTM and growth strategies for the US market
• Help prioritize high-ROI acquisition initiatives
• Share best practices from home security, home services, lead generation, and performance marketing industries

Requirements:

• Experience scaling acquisition or growth for US-market B2C or home security companies/home protection / smart security
• Strong understanding of customer acquisition funnels and performance marketing
• Experience with growth audits, GTM strategy, ICP development, and channel optimization
• Ability to combine strategic thinking with actionable execution recommendations
• Experience working with fast-growing startups or growth-stage companies
• Background in home security, home improvement, home services, lead generation, or adjacent industries is highly preferred