Customer Marketing Manager

BuildOps is a company focused on empowering commercial contractors through innovative software solutions. As a Customer Marketing Manager, you will be responsible for developing and managing a customer advocacy program that enhances BuildOps' market presence through customer references and engagement initiatives.

Responsibilities:

• Build and scale BuildOps’ customer advocacy program across segments, products, trades, and use cases
• Create a clear system for recruiting, activating, tracking, and retaining advocates across references, referrals, stories, speaking opportunities, reviews, and advisory engagements
• Own the pipeline of customer proof assets, including strategic references, referrals, testimonials, case studies, and customer stories that support Product Marketing, Sales, Customer Success, and executive storytelling
• Partner closely with Customer Success to identify the right customers, stakeholders, and approval paths before proof is created or used publicly
• Collaborate with Product Marketing to ensure customer proof reinforces BuildOps’ highest-priority narratives, launches, and market differentiators
• Own review generation and reputation programs across priority platforms, building a repeatable motion that increases volume, maintains quality, and supports trust and demand goals
• Help lead strategy and program management for BuildOps’ Customer Advisory Board, including member selection, engagement planning, agenda input, follow-up, and insight capture in partnership with cross-functional leaders
• Build scalable workflows, documentation, governance, and reporting so customer marketing is measurable, reliable, and easy for cross-functional teams to engage with
• Define and report on key metrics including advocate activation, reference fulfillment, review growth and quality, story production, CAB engagement, and downstream commercial impact where measurable

Requirements:

• 4+ years of experience in customer marketing, customer advocacy, product marketing, customer success, or a related B2B SaaS role
• Hands-on experience owning or materially contributing to customer advocacy programs, reference programs, customer stories, review generation, or CAB/community-style programs
• Proven ability to work cross-functionally across Marketing, Sales, Customer Success, Product, and executive stakeholders
• Strong storytelling instincts and the ability to turn customer outcomes into proof that is credible, specific, and useful in market
• Strong project management and operational discipline, with the ability to manage multiple workstreams and build processes that scale
• Comfort working directly with customers, navigating approvals, protecting trust, and balancing relationship value with business needs
• A metrics mindset with the ability to connect program activity to meaningful business value
• Familiarity with core GTM systems such as Salesforce, HubSpot or Marketo, advocacy platforms, review platforms, and shared planning tools
• Experience in vertical SaaS, construction tech, field service, or another operationally complex B2B category is preferred
• Experience supporting product launches or market narratives with customer proof, especially in partnership with Product Marketing, is a plus