Senior Manager, Marketing Campaigns

CoderPad is on a mission to create a more inclusive and strong tech community by improving the technical interviewing experience. They are seeking a Senior Manager of Marketing Campaigns to lead the development and execution of marketing campaigns that drive awareness and demand for their technical hiring platform.

Responsibilities:

• You will be consistently shipping full-funnel campaigns, at minimum 3 per quarter, not fragmented one-off assets
• You will build every campaign to be trackable from the start, so performance can actually be attributed rather than assumed
• You will test and optimize, you will revisit what has been shipped and make adjustments as needed based on what you find
• You will ensure CoderPad has a consistent, recognizable point of view in a crowded technical hiring category
• You will create content output that is a genuine asset for Demand Gen, Events, and Sales — not a bottleneck
• You will create brand awareness and share of voice improve against competitors
• You will build a content engine that does not depend on last-minute scrambles for every campaign. They will be well planned, thought out and executed

Requirements:

• 5-8+ years in B2B SaaS marketing
• A track record of building successful, full-funnel campaigns
• Sharp, plain writing instincts - you can spot corporate or AI-sounding copy and fix it
• A strong point of view on what's good - you can look at two competent pieces of content and say which one actually works, and why
• Experience operating as a senior individual contributor
• Backbone paired with coachability - you push back when you think Demand Gen (or your manager) has it wrong, but you take direct feedback without getting defensive and move fast on it
• Comfort owning measurement of messages and formats, you care, and know, which narrative, headline, or format is actually landing and what you need to adjust