Manager, Revenue Marketing Analysis

Avantor is a global team focused on advancing life-changing science, and they are seeking a Manager, Revenue Marketing Analysis to drive data-driven decision making across marketing and revenue-generating functions. This role involves leading the measurement, analysis, and optimization of marketing performance, customer engagement, and revenue outcomes by transforming complex data into actionable business insights.

Responsibilities:

• Performs analysis of data to drive strategic business decisions on all measurable aspects of multimedia direct marketing campaigns to acquire, retain, up-sell, and cross-sell customers
• Performs data mining and in depth analysis of customer databases
• Creates measurements such as response analysis, ROI, campaign dashboard development, etc. to ensure continuous campaign and program improvement
• Performs data mining and in depth analysis of customer databases to inform creation and maintenance of customer and prospect lists for marketing outreach and measurement
• Provides measurements such as direct mail matchback, response analysis, and more to determine ROI
• Develop and manage reporting frameworks, dashboards, and KPIs that measure marketing effectiveness and revenue contribution
• Analyze campaign performance across digital and traditional marketing channels, identifying opportunities to improve ROI and conversion rates
• Monitor and report on marketing funnel performance, customer acquisition costs, lead quality, and revenue attribution
• Build and maintain executive-level reporting to communicate marketing impact on business outcomes
• Conduct ad hoc analyses to support strategic decision-making and identify growth opportunities
• Analyze customer behavior, engagement patterns, and purchasing trends to uncover actionable insights
• Partner with stakeholders to identify customer segments and opportunities for personalization and targeting
• Evaluate customer journeys and conversion paths to improve customer experience and revenue generation
• Support forecasting, pipeline analysis, and revenue planning initiatives through data-driven recommendations
• Lead measurement and analysis of A/B tests, personalization initiatives, and digital optimization programs
• Collaborate with Digital and Product teams to evaluate website performance and customer engagement strategies
• Recommend optimization opportunities based on analytics findings and business objectives
• Establish testing methodologies and measurement standards to ensure reliable results
• Collaborate with Marketing, Sales, Product Management, eCommerce, and Finance teams to align analytics efforts with business goals
• Serve as a trusted advisor by translating complex analytical findings into clear business recommendations
• Support strategic initiatives by providing performance insights, trend analyses, and predictive recommendations
• Present findings and recommendations to leadership and executive stakeholders
• Ensure the accuracy, consistency, and integrity of marketing and revenue reporting
• Partner with data and technology teams to improve data accessibility, reporting capabilities, and measurement processes
• Leverage analytics and visualization tools to automate reporting and improve decision-making efficiency
• Maintain documentation of key metrics, reporting methodologies, and business definitions

Requirements:

• Education: Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or related field
• Experience: 5+ years of experience in marketing analytics, business intelligence, revenue operations, or related analytical roles
• Experience developing dashboards and reporting solutions using Adobe Customer Journey Analytics, Power BI, Tableau, Looker, or similar platforms
• Strong analytical and problem-solving skills with experience interpreting large datasets
• Advanced proficiency in Excel and experience with SQL or similar data-querying tools
• Knowledge of marketing performance metrics, attribution models, and customer journey analytics
• Excellent communication and presentation skills with the ability to influence stakeholders at all levels
• Experience with Adobe Analytics, Adobe Target, Google Analytics, Salesforce, Marketo, HubSpot, or similar platforms
• Experience supporting eCommerce, B2B marketing, or demand generation organizations
• Familiarity with experimentation, statistical analysis, and forecasting methodologies
• Experience managing or mentoring analysts