Customer Marketing Manager, Strategic Accounts Off-Premise & National Accounts on Premise

Palm Bay International is a dynamic family-owned company that offers a comprehensive portfolio of imported wines and spirits. The Customer Marketing Manager will partner with National Accounts On Premise Sales Directors to develop and execute customer engagement strategies, focusing on promotional programming and collaboration across various departments to drive growth and brand alignment.

Responsibilities:

• Develop and execute compelling insight driven programs and activations that align with brand and customer strategies, driving consumer engagement and high ROI
• Identify and activate custom promotional materials that engage consumers and shoppers, measuring effectiveness through sales data and customer feedback
• Partner with Business Intelligence to provide PBI chain sales teams and distributor sales teams with the tools and resources to drive the business
• Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs
• Consulted internally on national innovation and account specialty items to ensure successful launch and execution
• Assist in planning and logistics for wine tastings, events, and activations
• Liaison between brand and PBI chain sales teams to ensure constant flow of information
• Measure and evaluate programming initiatives to inform program optimizations and spend efficiency

Requirements:

• Bachelor's Degree required
• 5+ years of experience in sales or commercial marketing
• Beverage Alcohol experience including understanding of the on and off-premise channels and their unique dynamics
• Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges
• Experience with syndicated data analysis
• Adept at managing multiple priorities and projects in a fast-paced environment
• Enjoys working collaboratively, yet comfortable operating in ambiguity
• Creative, strategic thinker with ability to translate data into actionable insights
• Skilled presenter
• Self-motivated with a sense of urgency
• Anticipated travel up to 25%