Product Marketing Manager

Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. The Product Marketing Manager will develop and execute product marketing strategies that articulate value propositions and support go-to-market initiatives to enable revenue growth.

Responsibilities:

• Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics
• Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities
• Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging
• Partner with product management to translate technical capabilities into clear, benefit-oriented messaging
• Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels
• Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates
• Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes
• Maintain documentation of product marketing plans, frameworks, and insights to support consistency and scalability
• Coordinate timelines, deliverables, and stakeholder communications to ensure consistent and effective execution of product marketing initiatives
• Ensure product marketing activities adhere to internal policies, processes, and quality standards
• Perform other duties and responsibilities as required to support business needs

Requirements:

• 3+ years in related role or experience
• Working knowledge of product marketing principles, positioning strategies, and go-to-market processes
• Ability to synthesize complex or technical information into clear, value-focused messaging
• Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions
• Analytical skills to interpret performance data and support continuous improvement
• Strong written and verbal communication skills suitable for internal and external audiences
• Experience collaborating cross-functionally with product, sales, and marketing stakeholders
• Experience managing multiple projects and deadlines within established processes
• Proficiency with common marketing, research, and presentation tools
• University degree preferred
• Experience supporting product launches within subscription-based or recurring revenue business models
• Familiarity with sales enablement methodologies and lifecycle marketing principles
• Exposure to industry research, market segmentation, and buyer persona development practices
• Experience using marketing automation, CRM, or analytics platforms
• Experience working in a cross-functional or technology-enabled environment
• Possession of a relevant professional certification in product marketing, marketing, or a related field