Senior Product Marketing Manager

CareMessage is a social enterprise and the largest patient engagement platform for low-income populations in the United States. The Senior Product Marketing Manager will shape how CareMessage communicates the value of its products, owning positioning, messaging frameworks, and launch execution for the product suite and integrations.

Responsibilities:

• Develop deep understanding of CareMessage’s core customer segments:
• Large FQHCs
• Mid-size/standard FQHCs
• Free & charitable clinics
• Tribal health organizations
• HCCNs, CINs, PCAs
• Own positioning and value propositions for each segment
• Tailor messaging by EHR and integration maturity (Epic/OCHIN, eCW, athena, NextGen, etc.)
• Produce segment briefs, one-pagers, competitive differentiation, and proof points
• Lead end-to-end product launch planning and go-to-market execution
• Create internal and external launch packets, including briefs, FAQs, one-pagers, landing page copy, and decks
• Maintain a consistent quarterly narrative that ties roadmap themes to customer value and equity outcomes
• Ensure launch readiness across Product, Brand, Growth, Customer Success, and Partnerships
• Conduct customer interviews and segmentation research
• Maintain competitive intelligence and market landscape analyses
• Gather and synthesize insights that drive refined messaging, positioning, and adoption influence
• Own product-related press releases and coordinate with Brand and leadership on timing and distribution
• Develop messaging for webinars, conferences, demos, and strategic partnerships
• Collaborate on external content relevant to product advancements and technical capabilities
• Build and maintain internal enablement materials to support consistent messaging across teams
• Run training sessions for new features, releases, and segment positioning
• Maintain the shared cross-functional release calendar and asset repository
• Build templates, processes, and reusable frameworks for repeatable PMM operations
• Establish scalable systems for managing messaging, collateral, and launch workflows

Requirements:

• 5–8+ years in product marketing, go-to-market strategy, or similar roles in SaaS or healthtech
• Proven ability to craft compelling positioning for highly technical or integration-heavy products
• Experience leading full GTM cycles: including messaging, collateral creation, and cross-functional launch execution
• Strong research and insight-gathering skills (customer interviews, competitive analysis, segmentation)
• Exceptional writing and narrative development skills
• Ability to work autonomously and collaboratively across engineering, product, marketing, and customer-facing teams
• Deep alignment with CareMessage's mission to advance health equity
• Experience in healthcare technology, EHR ecosystems, interoperability, or population health tools
• Background working with FQHCs, safety-net clinics, or care coordination systems
• Prior experience in a nonprofit or mission-driven SaaS organization
• Exposure to AI-enabled workflows or data intelligence products