Email & Lifecycle Marketing Manager

Kids Empire is operating 120+ indoor playgrounds across the U.S. and is expanding their marketing team by seeking a creative and analytical Email & Lifecycle Marketing Manager. This role is responsible for creating and executing the CRM strategy, leveraging data to drive engagement and revenue through effective email marketing campaigns.

Responsibilities:

• Own the email marketing calendar, aligned to product launches, seasonal activations and customer lifecycle goals
• Develop trigger-based flows and segment-specific content using behavior and response data to tailor messages to each group
• Ensure every email is compelling, on-brand, engaging, and fun (!), partnering with our creative teams for design and copy as needed
• Lay the foundations of a true CRM engine mixing email, SMS and pop-up messages that builds brand preference and grows revenues
• Own performance reporting across revenue, engagement and list health metrics, while working with our data partners to leverage all data sources available and connect additional tools if needed
• Translate data into optimization decisions and testing priorities to sharpen our strategy and campaigns with proven tactics
• Work alongside our IT team and data partners to leverage behavioral signals, customer data and preferences to deliver the right message (and product) to the right cohort at the right time
• Stay up to date with industry trends and email marketing best practices to test and implement new tactics, tools or channels
• Share regular insights and recommendations with the VP of Marketing and broader team

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of experience in email or CRM/lifecycle marketing, ideally for consumer-facing brands (family entertainment, retail, hospitality, or similar is a plus)
• Hands-on experience building email campaigns and automated flows, with a strong sense of what resonates with families and kids
• Demonstrated ability to interpret email/SMS metrics, turn insights into actions, and communicate performance clearly
• Data-driven mindset, with an appetite for autonomously looking at relevant KPIs, suggesting new tactics, leading their execution and clearly assessing impact
• Familiarity with CRM/marketing automation platforms and analytics tools (e.g., Customer.io, BigQuery, Google Analytics, Domo, or similar)
• Excellent written and verbal communication skills, and the ability to adapt tone and messaging to different audiences
• Strong interpersonal skills and comfort working cross-functionally and with external partners/agencies
• Experience with customer.io is a plus
• Spanish language skills are a plus
• Park Access: Reasonable distance to one or more Kids Empire parks is a plus