Product Marketing Manager

Wealthbox is the #1 rated CRM software for financial advisors and the fastest-growing platform in the market. They are seeking a Product Marketing Manager to own the market positioning, messaging, and product launches while leveraging AI to enhance efficiency and effectiveness in marketing efforts.

Responsibilities:

• Own positioning, messaging, and competitive intelligence for Wealthbox across all segments (small firm, mid-market, and enterprise) and buyer personas (financial advisors, firm principals, compliance officers, broker-dealer home offices)
• Partner with the Director of Sales Enablement to develop and refine sales materials: pitch decks, one-sheeters, battlecards, talk tracks, and objection handling guides. You own the messaging and narrative. They own the delivery and training
• Lead product launches end to end, from internal readiness through external campaigns, coordinating with product, sales, content, and growth marketing to maximize impact
• Conduct customer research, win/loss analysis, and competitive intelligence. Turn those insights into actionable changes to messaging, positioning, and go-to-market strategy
• Partner with the Content Marketing Manager to shape the editorial calendar, ensuring content supports product positioning, SEO/AEO strategy, and demand generation goals
• Use AI extensively to draft, iterate, and produce marketing assets at speed. You should be comfortable using Claude, ChatGPT, or similar tools to go from brief to finished deliverable faster than a traditional PMM team could
• Build automated workflows for recurring deliverables: competitive monitoring, customer feedback synthesis, and launch communications
• Be the voice of the customer and the market inside the company. Attend sales calls, listen to Gong recordings, and stay close to what buyers actually say when they’re deciding whether to buy Wealthbox

Requirements:

• 5+ years of product marketing experience in B2B SaaS, ideally at a company selling to a specialized or vertical audience
• A proven ability to develop positioning and messaging that actually moves deals, not just wins internal approval
• Experience partnering with sales enablement teams to create materials that sales genuinely uses and values
• Experience leading product launches, from soft rollouts to major announcements, in coordination with cross-functional teams
• Strong AI fluency. You use AI daily to draft content, analyze data, build presentations, and accelerate your workflow. You don't need to build agents from scratch, but you should be a power user who sees AI as essential to how you work, not optional
• Excellent writing skills. Product marketing lives and dies on clarity of language. You should be able to write a compelling one-sheeter, a tight email, and a sharp battlecard without needing a copywriter
• Experience working closely with sales teams in a quota-driven environment. You understand the sales cycle, you can speak their language, and you earn credibility by making them better at their jobs
• You've done product marketing at a company going through a PLG-to-SLG transition or an SMB-to-enterprise expansion
• You've launched new products or features and driven measurable adoption
• You have experience marketing to financial services professionals, wealth management, or adjacent regulated industries
• You've built competitive intelligence programs that go beyond a quarterly battlecard refresh
• You think about product marketing as a revenue function, not a content function