Senior Marketing Manager, Digital Brand Media (US Remote)

Fanatics is building a leading global digital sports platform. They are seeking a Senior Marketing Manager, Digital Brand Media to lead digital brand media strategy and execution across their Online Sportsbook and Casino businesses, driving measurable brand and business impact.

Responsibilities:

• Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino
• Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business
• Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio
• Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel
• Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback
• Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations
• Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency
• Maintain and strengthen relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs) through regular optimization and strategic roadmaps
• Support digital activation and amplification of major partnerships (professional leagues, teams, celebrities, and more) to maximize owned, earned and paid media impact
• Identify and activate cross-functional digital opportunities that ladder up to broader business objectives
• Drive innovation through structured testing roadmaps and emerging channel experimentation
• Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance
• Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes
• Align reporting across various data sources (brand lift, brand health, acquisition, market share, and annuity) to tell a cohesive story about short and long-term growth

Requirements:

• 7+ years' experience in a related role, examples include Marketing Manager Account Manager, or Business Manage
• Bachelor qualification in marketing and/or business
• Digital Marketing expertise preferable with strong relationships across vendors and media partners
• Strong knowledge of digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, Programmatic DSPs (Media Math, The Trade Desk, Yahoo etc.)
• Strong presentation skills across internal and external stakeholders
• Expertise across brand measurement partners such as Savanta, Lucid, DISQO, and Kantar
• Detail oriented, deadline focused, observant, adaptable and innovative
• Strong analytic skills and the ability to relate results to business objectives
• Track record of delivering successful campaigns on-time and with measurable results
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities
• Extensive knowledge of the sports betting and gaming industry preferred