Product Marketing Manager

Nielsen is dedicated to providing powerful insights that drive client decisions and deliver extraordinary results. They are seeking a Product Marketing Manager who will own how Nielsen products go to market, ensuring alignment with market needs and shaping product roadmaps. The role involves building the PMM function, translating complex concepts into clear narratives, and collaborating across teams to deliver consistent messaging.

Responsibilities:

• You will help build the PMM function from the ground up and turn our product vision into a market story customers act on
• Understand the customer deeply enough to represent them in a product review and to shape positioning, roadmap, and category definition
• Ops-Minded Product Marketing Manager who leverages data-driven insights to build structured launch engines and scale GTM strategy
• Partner with Product on roadmap prioritization where customer and competitive dynamics matter
• Translate the brand's customer-centric positioning into sharp product-level stories, grounded in real evidence and a clear view of where the category is going
• Build and maintain the assets that let a salesperson tell the story as well as you can: pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns
• Turn market intelligence into action across product decisions, sales strategy, marketing campaigns, and executive planning

Requirements:

• 5-10 years in product marketing or an adjacent GTM discipline, with significant time in large-scale B2B, data analytics, or media technology
• Comfort in technical environments, including API-driven and cloud-based architectures, with the ability to tell a clear technical story
• A track record of influencing what got built, not only how it was sold. You have helped shape a roadmap and can point to where it paid off
• The instinct to look beyond immediate product features and connect your work to the category-level positioning of Nielsen's intelligence platform
• Strong stakeholder communication. You can influence senior partners with a clear, compelling narrative
• A generous teammate. You are seen as a great cross-functional partner and raise the bar around you
• Clear, evocative writing. You can turn a complex capability into a sentence a buyer remembers