Sales Development Representative (SDR) ((Remote - US))

InfoTrust is a global, privately-owned products and solutions company dedicated to unlocking the power of data to drive marketing performance and business growth. The Sales Development Representative (SDR) will be responsible for identifying, researching, and engaging mid-market brands, executing outbound campaigns, and qualifying leads to drive the sales pipeline.

Responsibilities:

• Execute Outbound Campaigns: Run targeted, multi-touch outbound prospecting campaigns (via email, phone, and LinkedIn) to identify and engage brands that match our ideal customer profile
• Qualify Leads: Evaluate inbound marketing qualified leads (MQLs) and self-sourced prospects through thoughtful dialogue to understand their current setup, business needs, and timing
• Drive Pipeline: Book and facilitate high-quality discovery meetings with potential customers, providing thorough handoff to the Account Executives ensuring a seamless transition through the sales cycle
• Collaborate Across Sales Team: Partner closely with Account Executives to align on target accounts, share field intelligence, and continuously refine audience messaging
• Maintain CRM Hygiene: Keep accurate, up-to-date activity records in Salesforce and manage organized, high-cadence communication sequences via Apollo/Outreach
• Stay Industry-Savvy: Stay sharp on digital analytics, martech trends, and privacy regulations to hold credible, value-driven conversations with CMO and VP-level buyers

Requirements:

• You have 2+ years of dedicated SDR experience at a single company, managing the full pipeline motion from initial research to booked meetings
• You possess a strong foundational understanding of enterprise and mid-market B2B sales cycles
• You know how to craft a compelling outbound email and ask smart, qualifying questions
• You follow up persistently and know how to keep a prospect engaged without being intrusive
• You have a proactive mindset and don't wait to be handed leads—you enjoy building pipeline from scratch
• You are genuinely curious about B2B marketing technology, digital analytics, and advertising technology
• You are highly familiar with sales tools like Salesforce, LinkedIn Sales Navigator, Apollo, or Outreach
• You are a self-starter who can operate successfully without a rigid, predefined playbook
• You listen intentionally, ask strong clarifying questions, and effectively translate a prospect's challenges into a reason to meet
• You align deeply with our core values
• You have experience working within a high-performing SDR program specifically in adtech, martech, or digital analytics
• You possess basic knowledge of digital analytics tools (such as Google Analytics/GA4, Google Tag Manager, DV360, or CM360)