Field Marketing Manager- Dallas

Myriad360 is a company focused on creating exceptional marketing experiences to drive business growth. The Field Marketing Manager will lead the regional marketing strategy and execution, developing programs that increase market penetration and strengthen partner relationships while managing various marketing initiatives and events.

Responsibilities:

• Plan, manage, and execute field marketing programs across the Central region, including customer events, executive programs, conferences, sponsorships, and partner engagements
• Develop regional marketing strategies aligned with revenue goals and company objectives
• Present program plans, campaign updates, post-event recaps, and performance metrics to leadership
• Manage all event logistics, including venue sourcing, contracts, catering, shipping, audiovisual requirements, signage, promotional items, and attendee communications
• Collaborate with Sales, Business Development Representatives (BDRs), and Partner Marketing to maximize event participation and post-event follow-up
• Measure program effectiveness through pipeline influence, engagement metrics, ROI, and sponsorship performance
• Maintain the Field Marketing calendar, ensuring events, sponsorships, campaigns, and deadlines are accurately tracked and communicated
• Support national marketing initiatives by coordinating logistics, sponsorship deliverables, and partner communications
• Manage marketing budgets, vendor invoices, and expense tracking
• Build executive presentations, reporting dashboards, and program summaries using Excel and PowerPoint
• Prepare internal documentation including event briefs, strategy documents, and post-event analyses
• Provide proactive operational support that ensures flawless program execution
• Partner closely with the Partner Marketing team to align sponsorship strategies and maximize Market Development Funds (MDF)
• Coordinate co-branded marketing initiatives, partner events, and joint campaigns throughout the Central region
• Manage sponsor deliverables, approvals, branding requirements, and partner communications
• Build and strengthen relationships with strategic technology partners and vendors
• Partner with the Digital Marketing team to ensure event campaigns, landing pages, email communications, graphics, and digital assets align with campaign objectives and brand standards
• Provide strategic direction for campaign messaging, customer journeys, and event communications
• Support HubSpot campaign execution, landing pages, forms, and workflows
• Leverage AI-powered tools such as ChatGPT and other emerging technologies to improve content development, campaign execution, and operational efficiency
• Execute marketing programs with exceptional attention to detail from planning through completion
• Identify opportunities to improve workflows, increase efficiency, and scale regional marketing initiatives
• Maintain strong communication across Marketing, Sales, Partner teams, and external vendors
• Continuously evaluate program performance and implement improvements based on data and feedback
• Maintain flexibility to support occasional evening and weekend events as business needs require

Requirements:

• 5+ years of experience in Field Marketing, Event Marketing, Partner Marketing, or B2B Marketing
• Experience managing end-to-end event planning and regional marketing programs
• Strong project management and organizational skills with exceptional attention to detail
• Advanced Microsoft Excel and PowerPoint skills
• Experience managing marketing budgets and measuring program ROI
• Excellent written, verbal, and presentation communication skills
• Strong relationship-building skills with internal teams, customers, and technology partners
• Ability to manage multiple priorities in a fast-paced, high-growth environment
• Willingness to travel approximately 40–50% throughout the Central region
• Experience within the technology, VAR, IT services, cybersecurity, or channel partner ecosystem preferred
• HubSpot Marketing Hub
• Salesforce CRM
• Trello or project management platforms
• Event management platforms
• Marketing automation tools
• AI tools such as ChatGPT
• Budget tracking and ROI reporting