Performance Marketing Manager

Canyon Ranch guides the pursuit of wellbeing through immersive destinations, and they are seeking a Performance Marketing Manager to drive growth and maximize ROI across various advertising platforms. This role involves leading paid media strategies and managing campaign performance to enhance guest acquisition and revenue.

Responsibilities:

• Lead full-funnel paid media strategy across Google Ads, Microsoft Advertising, Meta, TikTok, YouTube, programmatic, connected TV, and other emerging channels
• Manage campaign performance, budgets, pacing, testing, and optimization to drive qualified traffic, new guest acquisition, bookings, calls, revenue, and ROI
• Connect platform-level results to broader business goals, clearly explaining what happened, why it matters, and what actions should be taken
• Develop audience strategies across the customer journey, including prospecting, segmentation, first-party data activation, suppression, retargeting, lookalike modeling, and re-engagement
• Analyze campaign, audience, creative, keyword, placement, and landing-page performance to uncover insights and growth opportunities
• Build and manage a test-and-learn roadmap across audiences, creative, messaging, bidding, campaign structure, and paid landing pages
• Partner with Brand, Creative, Analytics, and external agencies to improve campaign performance and attribution

Requirements:

• Proven experience with 4+ years in performance marketing at an agency or brand, with a focus on digital advertising platforms
• Demonstrated success in managing and optimizing advertising campaigns and Customer Acquisition Cost (CAC) to drive measurable results, including increased traffic, conversions, and revenue
• Proficiency in campaign setup, optimization, and analysis within Meta Ads Manager, Google Ads & similar platforms
• Experience directing budget or revenue-generating responsibility