Creative Marketing Manager (FitMe)

Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness sector. They are seeking a Creative Marketing Manager for their FitMe fitness app, responsible for developing creative strategies, optimizing advertising campaigns, and collaborating with various teams to enhance user engagement.

Responsibilities:

• Develop creative strategies and concepts to promote the mobile application
• Work closely with the Product and UA teams to identify the application’s key features and advantages, try different collaborative approaches to boost performance
• Optimize creatives based on analytical data and user feedback
• Conduct competitor research to analyze best practices in the market
• Create advertisements for Meta, Google, and other networks
• Organize brainstorming sessions with the team
• Write briefs for UGC, evaluate results, and make reworks to increase the results
• Collaborate with designers and illustrators to quickly test ideas
• Balance creativity with performance goals
• Combine strong ideation skills with structured thinking
• Understand modern trends across social media platforms

Requirements:

• At least 1 year experience as a creative marketing manager/creative producer in the performance marketing (preferably in the healthy lifestyle, nutrition, or fitness field)
• Data-driven approach
• Deep understanding of the target audience and their needs
• Ability to create and implement performing creative strategies
• Ability to create engaging and informative creative strategy and content that effectively attract users
• Experience with analytics and optimization of creatives
• Excellent communication and organizational skills
• Independent and willing to drive processes
• Flexible and adaptable in a fast-changing environment
• English proficiency at B2 level or higher