Regional Marketing Manager – Americas

Kramer is a global leader and pioneer in the audio-visual industry, delivering innovative, reliable, and award-winning hardware, software, and cloud-based solutions. The Regional Marketing Manager – Americas Region will be responsible for developing and executing the regional marketing strategy across North America and Latin America to support business growth, brand awareness, and market expansion.

Responsibilities:

• Develop and execute the annual regional marketing strategy and plan for the entire Americas region, including North America and Latin America, aligned with Kramer’s global marketing strategy and business objectives
• Partner closely with regional sales leadership and local sales teams to understand market priorities and develop marketing initiatives that support pipeline growth and revenue generation
• Plan, coordinate, and execute integrated marketing campaigns across multiple channels to increase brand awareness, strengthen market presence, and generate qualified leads
• Collaborate with the global marketing team to adapt and execute global campaigns while ensuring regional relevance across different Americas markets
• Manage regional digital marketing activities, including email marketing, social media, webinars, landing pages, marketing automation, and localized content
• Coordinate and manage regional events, exhibitions, customer events, partner marketing programs, and industry activities across North America and Latin America
• Support regional public relations activities and collaborate with external agencies, media partners, and industry influencers
• Create and adapt marketing content, sales enablement materials, presentations, and promotional assets tailored to different markets within the Americas region
• Monitor campaign performance, analyze marketing metrics, and provide insights and recommendations to improve effectiveness, lead generation, and ROI
• Manage the regional marketing budget and ensure effective allocation of resources across Americas markets
• Identify market trends, customer needs, competitive insights, and regional opportunities to support marketing strategy and business decisions
• Build strong relationships with internal stakeholders, sales teams, channel partners, customers, system integrators, and external vendors across the Americas region

Requirements:

• Native-level English – required
• At least 5 years of experience in a regional marketing role within a global B2B organization
• Experience managing marketing activities across multiple countries or regions
• Proven experience developing and executing integrated marketing campaigns across digital and offline channels
• Hands-on experience with marketing technologies, including CRM systems, marketing automation platforms, SEO, SEM, email marketing, and analytics tools
• Experience supporting demand generation and working closely with sales teams to drive business growth
• Strong project management skills with the ability to manage multiple initiatives simultaneously across different markets
• Excellent communication, presentation, and interpersonal skills
• Ability to work effectively in a global, multicultural, and distributed environment
• Self-motivated, proactive, and able to work independently in a fast-paced global environment
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Willingness to travel across the Americas region as needed
• Spanish and/or Portuguese – an advantage
• Experience in technology, ProAV, IT, networking, unified communications, or related industries – an advantage