Customer Marketing Manager

SentinelOne is a pioneering company at the intersection of AI and security, focusing on delivering autonomous detection and response in cybersecurity. The Customer Marketing Manager will own the post-sale marketing motion, ensuring customers realize the full value of their investment and effectively engage with the company's offerings throughout their lifecycle.

Responsibilities:

• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features
• Identify accounts that are ready for upsell or cross-sell based on where they are in their journey
• Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics
• Collaborate with the Webinars & Virtual Events Lead on customer-segment programming
• Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints
• Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns
• Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle
• Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics
• Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution
• Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

Requirements:

• 5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
• Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers
• Experience working directly with Customer Success or Account Management teams
• Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
• Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
• Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
• Marketing experience in the cybersecurity industry
• Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
• Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
• Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue