Senior Sales Development Representative

ReSource Pro is a trusted partner in the insurance industry focused on optimizing performance and driving growth. They are seeking a Senior Sales Development Representative to create pipelines and qualify opportunities within an assigned vertical segment, working closely with Sales Executives to drive success.

Responsibilities:

• Build and execute personalized, multi-stakeholder, multi-channel outreach into target accounts within an assigned vertical segment, engaging C-suite and senior-level prospects across the buying committee
• Design and test new cadences, messaging, and outreach approaches; iterate based on what's converting
• Develop segment-specific point of view in outreach. Translate ReSource Pro's value proposition into language and insight that resonates with insurance decision-makers in the vertical
• Source net-new accounts not currently in Salesforce through research, referrals, intent signals, and prospecting
• Maintain consistent activity volume across phone, email, and LinkedIn channels at the daily and weekly floors set by Revenue Operations
• Multi-thread target accounts. Identify and engage at minimum 3 stakeholders per account across decision-maker, influencer, and operational roles
• Build account maps documenting the buying committee, current vendor relationships, and known initiatives; use them to time and shape outreach
• Serve as the SDR vertical partner to aligned Sales Executives, contributing to account strategy and stakeholder mapping rather than executing on a list
• Re-engage stalled accounts using new insight, new contacts, or new triggers. Not the same message six weeks later
• Create, qualify, and document opportunities in Salesforce before SE handoff. Not just book meetings
• Apply ReSource Pro's approved sales methodology on every prospect interaction
• Hand off qualified opportunities to aligned Sales Executives with full context (pain identified, stakeholders mapped, next step defined) within the approved SLAs
• Drive activity-to-meeting and meeting-hold-to-opportunity-created conversion at or above the benchmarks set by Revenue Operations annually
• Bring point of view to pipeline reviews, not just status updates
• Build deep working knowledge of ReSource Pro's solutions relevant to the assigned segment
• Stay current on industry trends, regulatory changes, and competitive positioning, and bring that POV into outreach
• Partner with Industry Marketing experts and the Events team on tradeshow targeting within the assigned segment. Contribute account-level insight to event meeting strategy and drive personalized event-related outreach with segment-specific point of view
• Participate in all relevant vertical enablement sessions
• Maintain an active LinkedIn presence with point-of-view content relevant to the assigned segment. Approved themes are a starting point, not a ceiling. The expectation at this tier is segment-specific perspective in your own voice
• Operate fluently in ReSource Pro's digital sales stack: Salesforce, WRITER (enterprise generative AI platform), Qualified (Quinn AI SDR), ZoomInfo, LinkedIn Sales Navigator, and approved sequencing platforms
• Build and refine WRITER prompts for the assigned segment; surface what's working and what isn't to enablement
• Maintain accurate and current records in Salesforce: contact data, activity logging, opportunity stages, attribution
• Complete and maintain GTM certification at a passing threshold
• Collaborate with Marketing to refine messaging based on real outreach results: reply rates, meeting conversion, and disqualification reasons

Requirements:

• 3-4 years of B2B outbound sales, business development, or related experience required
• Demonstrated track record of consistently meeting or exceeding outbound activity and pipeline targets
• Insurance industry experience
• Familiarity with B2B sales methodology
• Experience with AI-automated sales tools, including building and refining prompts
• Experience with sequencing and cadence platforms
• Self-directed: operates with minimal ramp time and brings structure to ambiguity
• Activity discipline: consistently hits daily and weekly activity floors across phone, email, and LinkedIn channels
• Conversion accountability: focused on activity-to-meeting and meeting-hold-to-opportunity conversion, the quality metrics that drive Meetings Held and Opportunities Created
• Pipeline discipline: hits targets consistently (not occasionally) and documents the work in Salesforce within approved SLAs
• Account intelligence: thinks in account strategy, not single-contact outreach
• Business acumen: holds credible, substantive conversations with C-suite insurance executives without leaning on a script
• Vertical-partner mindset: contributes to SE account strategy and stakeholder mapping; doesn't wait for direction
• Intellectual curiosity: stays current on industry trends and buyer behavior; brings what they learn into outreach
• Resilience: sustains output and quality under pressure
• Strong written and verbal communication
• Salesforce proficiency
• Comfort building and refining prompts with AI-automated sales tools
• Less than 20% travel: Domestic
• Business, Marketing, Communications, or related field
• Prior SDR, BDR, or inside sales experience strongly preferred
• Bachelor (4 years) preferred, not required