Field Marketing Manager

Omnicell Specialty Pharmacy Services is transforming pharmacy and healthcare operations through innovative technology and data-driven insights. As a Field Marketing Manager, you will drive regional marketing programs that enhance customer engagement and support pipeline growth while collaborating closely with Sales and cross-functional teams.

Responsibilities:

• Drive regional and segment-focused marketing programs that accelerate pipeline growth, strengthen customer relationships, and support Omnicell's go-to-market priorities
• Serve as a strategic partner to Sales by translating enterprise marketing strategies into localized programs that increase customer engagement, generate pipeline, and contribute to revenue growth
• Execute regional and segment-specific marketing programs aligned with Sales priorities, target accounts, and strategic GTM initiatives
• Activate integrated campaigns through tradeshows, conferences, executive events, roundtables, roadshows, and regional customer programs
• Ensure all programs align with target audiences, campaign objectives, solution messaging, and customer use cases
• Deliver high-quality experiences that reinforce Omnicell's brand and customer value proposition
• Partner closely with Sales leaders and account teams to understand territory priorities, pipeline objectives, and strategic opportunities
• Align marketing programs to account-based engagement strategies and deal progression goals
• Support Sales with targeted activations, hosted events, executive engagement opportunities, and customer-focused experiences
• Coordinate post-event follow-up activities to maximize engagement and pipeline impact
• Execute enterprise marketing campaigns at the field level while maintaining message consistency and brand standards
• Collaborate with Product Marketing, Demand Generation, Marketing Operations, and Content teams to bring integrated campaigns to market
• Incorporate digital, content, event, and experiential tactics to create seamless customer journeys
• Ensure field programs reinforce Omnicell's key value propositions and solution positioning
• Lead the execution of executive briefings, customer events, hosted dinners, conferences, trade shows, and regional marketing programs
• Collaborate with Event Operations and cross-functional stakeholders to deliver exceptional customer and prospect experiences
• Showcase Omnicell's commitment to improving clinical, operational, and business outcomes for healthcare organizations
• Drive event-sourced and event-influenced pipeline through effective planning and execution
• Track and analyze program performance, including attendance, engagement, sales participation, and pipeline contribution
• Partner with Marketing Operations to ensure accurate lead capture, measurement, and reporting
• Leverage performance data and stakeholder feedback to continually improve future programs
• Partner with Client Engagement teams to incorporate customer advocates, references, site visits, and success stories into field programs
• Create customer-centric experiences that build trust, strengthen relationships, and support long-term growth
• Capture customer insights and feedback to inform future marketing strategies and engagement approaches
• Coordinate event logistics including registration, attendee communications, agendas, speaker management, shipping, audiovisual requirements, and onsite execution
• Manage vendors, timelines, deliverables, and budget adherence to ensure successful program outcomes
• Maintain operational rigor and execution excellence across multiple concurrent initiatives
• Partner closely with Field Marketing leadership, Product Marketing, Marketing Operations, Event Operations, Demand Generation, Corporate Marketing, and Sales teams
• Act as a connector across functions to ensure strategic alignment, clear communication, and successful program execution

Requirements:

• Bachelor's degree in marketing, business, communications, or related field
• 3+ years of experience in field marketing, event marketing, or demand generation
• Proven experience executing marketing programs tied to pipeline and sales outcomes
• Strong project management and organizational skills
• Ability to partner effectively with Sales and cross-functional stakeholders
• Strong communication and coordination skills in fast-paced environments
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
• Experience in healthcare technology, healthcare services, enterprise software, or other B2B environments
• Experience supporting tradeshows, executive events, customer programs, and account-focused marketing initiatives
• Familiarity with CRM platforms, marketing automation systems, and reporting tools
• Understanding of account-based marketing (ABM), integrated campaign strategies, and modern go-to-market models
• Experience working within matrixed organizations and cross-functional teams