Product Marketing Manager

Allium is building a canonical, enterprise-grade data layer for onchain finance, serving major banks and financial institutions. The Product Marketing Manager will ensure the market understands Allium's offerings by deeply understanding customer segments, refining product positioning, and supporting product launches.

Responsibilities:

• Become the Voice of the Institutional Buyer: Develop a deep understanding of how each customer segment thinks, evaluates vendors, and makes decisions, then translate those insights into positioning, messaging, and sales enablement that resonates
• Competitive War Room: Own and keep current our competitive positioning against crypto-native data providers and other alternatives (including customers' in-house build option), and arm Sales to win head-to-head evaluations as institutional scrutiny increases
• Launch Translation: Partner with Product to turn new capabilities into customer value, ensuring every launch clearly communicates why it matters, who it's for, and why institutions should care
• Packaging & Pricing Support: Work with Sales and RevOps to develop language and materials for evolving pricing and packaging motions (e.g. usage-based data plans, trial structures) that reduce friction in enterprise deal cycles
• Win/Loss & Account Intelligence: Run structured win/loss interviews across a fast-growing named-account list, and turn what you learn into sharper battlecards, refined ICP definitions, and roadmap input
• Research-Driven Proof: Partner with our research/analyst function to package data-driven reports and case studies (e.g. stablecoin and tokenized-asset research) into sales-ready proof points and thought leadership that open doors with new institutional targets
• Cross-Functional Partnership: Work daily with Product (translating platform/user feedback into roadmap-informed messaging), Sales/RevOps (pipeline and account rigor), and Growth Marketing (distribution) to keep product truth, market truth, and field execution in sync

Requirements:

• 5+ years in product marketing for a technical or data-centric product, ideally with exposure to enterprise/complex sales cycles
• Experience marketing to banks, asset managers, market infrastructure operators, or other regulated financial institutions is a strong plus
• Built for execution at scale, not just strategy: You can produce a steady stream of segment-specific collateral without sacrificing quality
• Institutional fluency: Comfortable with the language of custody, settlement, reconciliation, market structure, market surveillance, and compliance
• Competitive instinct: Enjoys the sharp-elbows work of competitive positioning, building battlecards, running win/loss, and training Sales to win specific deals through competitive brand narrative
• Product fluency: Comfortable getting into product and data details; you can sit in a roadmap review or read a data model and translate it into a buyer-facing story
• Customer-obsessed: Treats win/loss and customer interviews as a standing habit, versus an afterthought, and uses them to sharpen positioning and influence roadmap
• Collaborative operator: Works fluidly with Product, Engineering, GTM, and Growth Marketing as the connective tissue across teams
• Curious and data-minded: A 'Sherlock & Enola Holmes' level of curiosity to dig into data, uncover insights, and turn them into differentiated, defensible narratives
• Solid understanding of blockchain technology and how it intersects with traditional financial market structure (payments, custody, trading, settlement), with the ability to communicate fluently with both crypto-native and TradFi, technical and non-technical, stakeholders