Product Marketing Manager Job Details | Carestream Health

Carestream is a worldwide provider of medical imaging systems and solutions, and they are seeking a Product Marketing Manager to oversee their Digital X-ray Solutions portfolio. This role involves developing product marketing strategies, managing go-to-market execution, and collaborating with cross-functional teams to drive commercial success.

Responsibilities:

• Translate product roadmaps and technical capabilities into clear, differentiated customer benefits
• Define and own product positioning, core messaging, and value propositions aligned to customer needs, pain points, and desired outcomes
• Lead go‑to‑market strategy and execution for new product launches and major product releases, partnering with cross-functional teams to define launch objectives, launch plans, and success metrics
• Develop effective sales enablement assets and tools, including competitive intelligence and sales training
• Own creative direction and messaging for key marketing assets, partnering with internal teams or external agencies to deliver high-quality outputs
• Lead the end to end development of photo and video assets, including creating creative briefs, developing storyboards and shot lists, and overseeing execution from concept through completed production
• Ensure all product marketing materials, messaging, and campaigns comply with applicable regulatory, legal, and quality requirements for registered medical devices
• Manage and maintain all product marketing materials across digital and print channels, ensuring content is accurate, up to date, and aligned with current product offerings
• Support Sales and Specialists with timely product expertise, positioning guidance, and market and competitive insights
• Provide input into pricing, promotions, and commercial strategy aligned with business and revenue objectives
• Collect and apply Voice of Customer (VoC) insights through collaboration with customers, sales, and marketing teams
• Influence and communicate effectively with stakeholders at all levels of the organization

Requirements:

• Bachelor's degree in Marketing, Engineering, Medical Technology, or a related field
• Minimum of five or more years of experience in Product Marketing, or related roles
• Demonstrated experience developing product positioning, messaging, product launches, and sales enablement content
• Ability to travel domestically and internationally as required
• Experience developing compelling product launches, go to market programs, and product sales training
• Marketing or sales experience within medical equipment and/or healthcare environments
• Experience partnering with cross functional product development teams to support the commercialization of new products
• Experience managing a marketing or commercial budget, including planning spend to prioritize and execute initiatives
• Strong understanding of core marketing principles, commercialization strategies, and go to market execution
• Demonstrated ability to create and deliver high quality product marketing materials, including launch assets and sales enablement tools
• Experience developing sales training programs, ideally of a technical or clinical nature
• Strong organizational skills with the ability to manage multiple priorities and meet deadlines
• Ability to influence stakeholders and collaborate effectively across cross functional and cross cultural teams
• Strong understanding of the healthcare landscape, including roles, workflows, and decision making dynamics within healthcare systems
• Exceptional written, verbal, and presentation communication skills
• Demonstrated leadership skills with a positive, collaborative work ethic
• MS or MBA preferred, with a medical or healthcare related background
• Strong clinical background with experience in medical procedures, clinical workflows, and medical terminology, with a diagnostic imaging focus preferred
• Action oriented, results driven, and strategic mindset with strong attention to detail
• Solid knowledge of medical imaging equipment and applications
• Strong commercial awareness aligned to business and revenue objectives
• Sales experience selling capital medical equipment through direct and indirect sales models
• Strong analytical mindset with the ability to translate market, customer, and performance data into clear, actionable, and marketable value propositions
• Experience using quantitative and qualitative research to support and validate marketing claims
• Working knowledge of global and international marketing organizations
• Proficiency with Microsoft tools, including Excel, PowerPoint, and Power BI
• Familiarity with creative tools such as Adobe Illustrator, Photoshop, Premiere, or similar software
• Experience leading or contributing to global, regional, and country level marketing initiatives