Boomi is a fast-growing company focused on connecting everyone to everything through their intelligent integration and automation platform. The Product Marketing Manager will own the positioning and go-to-market strategy for the OEM customer and partner ecosystem, driving product launches and sales enablement.
Responsibilities:
- Develop compelling, differentiated positioning and messaging that clearly communicates the value of the Boomi Enterprise Platform to Boomi’s OEM customer and partner ecosystem
- Develop creative and innovative ways to significantly improve product marketing effectiveness through development of agentic AI companion processes
- Produce high-quality customer-facing assets, including presentations, datasheets, case studies, videos, and demos, to effectively communicate the value of our solutions to potential buyers
- Collaborate with product management to drive OEM product launches and support sales enablement
- Conduct competitive analysis to identify opportunities for growth and differentiation
- Act as the voice of the buyer to help influence roadmap decisions
- Present at customer-facing physical events and webinars as a subject matter expert
Requirements:
- Bachelor's degree in marketing, communications, or other related programs
- 6+ years of product or solution marketing experience in enterprise software, with a strong preference for candidates who have worked for an iPaaS vendor or have OEM product marketing experience
- Strong technical aptitude and excellent communication skills, with the ability to articulate complex technical details in a clear, concise manner
- Proven analytical skills with experience in market research, competitive analysis, and marketing performance metrics
- Ability to work collaboratively across teams, including product management, business development, sales, and customer success