Growth Marketing Manager – Shopify, Funnels, Community & AI Marketing

Herbal Goodness is an award-winning natural wellness company committed to helping people live healthier lives through premium herbal products. They are seeking a highly driven Growth Marketing Manager to own their digital marketing ecosystem from strategy through execution, focusing on revenue growth through various marketing channels.

Responsibilities:

• Own and continuously improve our Shopify website
• Responsibilities include:
• Updating products
• Creating landing pages
• Publishing blogs
• Optimizing collections
• Improving product pages
• Creating promotional pages
• Improving site navigation
• Optimizing for conversions
• Managing apps and integrations
• Improving page speed and customer experience
• Build high-converting sales funnels
• Examples include:
• Webinar funnels
• Lead generation funnels
• Product launch funnels
• Email capture funnels
• Upsell funnels
• Cross-sell funnels
• Abandoned cart recovery
• Landing pages
• Constantly test:
• Headlines
• Offers
• Pricing
• CTA buttons
• Lead magnets
• Checkout flow
• Own all email marketing
• Responsibilities:
• Campaign creation
• Weekly newsletters
• Promotional emails
• Product launches
• Customer education
• Segmentation
• Automation
• Welcome series
• Abandoned cart
• Win-back campaigns
• VIP campaigns
• Webinar campaigns
• Optimize:
• Open rates
• Click rates
• Revenue per email
• Customer lifetime value
• Own the complete webinar marketing process
• Responsibilities:
• Registration pages
• Confirmation emails
• Reminder sequences
• Facebook Lead Ads
• Follow-up sequences
• Sales emails
• Webinar funnels
• Conversion tracking
• Develop and execute our social media strategy
• Platforms include:
• TikTok
• Instagram
• Facebook
• YouTube
• LinkedIn
• Pinterest
• Responsibilities:
• Content planning
• Scheduling
• Community engagement
• Analytics
• Growth strategy
• Lead our TikTok expansion
• Responsibilities include:
• Content strategy
• Trend research
• TikTok Shop growth
• Influencer collaborations
• Live shopping campaigns
• Viral content ideas
• Creator partnerships
• Develop and manage our influencer program
• Responsibilities:
• Identify creators
• Recruit influencers
• Negotiate partnerships
• Manage relationships
• Track ROI
• Affiliate program management
• UGC acquisition
• Ambassador program
• Grow and manage engaged customer communities
• Platforms include:
• Facebook Groups
• WhatsApp Communities
• Email Community
• VIP Customer Groups
• Responsibilities:
• Daily engagement
• Educational content
• Community events
• Live sessions
• Customer feedback
• Referral programs
• Leverage AI tools to increase marketing productivity
• Examples include:
• ChatGPT
• Claude
• Gemini
• Canva AI
• Midjourney
• CapCut AI
• Descript
• OpusClip
• Use AI to:
• Generate content
• Write emails
• Create videos
• Analyze data
• Build automations
• Improve productivity
• Track and improve KPIs including:
• Revenue
• ROAS
• CAC
• LTV
• Website conversion rate
• Email revenue
• Webinar registrations
• Funnel conversion
• TikTok growth
• Community engagement
• Influencer ROI
• Prepare weekly marketing dashboards and recommendations

Requirements:

• 5+ years in digital or growth marketing
• Proven Shopify experience
• Strong Klaviyo experience
• Experience building sales funnels
• Experience running webinars
• Experience managing influencer campaigns
• Experience growing online communities
• Strong copywriting skills
• Excellent analytical skills
• Experience in health, wellness, supplements, or eCommerce
• Experience with Meta Ads, Google Ads, and TikTok Ads
• Experience with TikTok Shop
• Experience with AI marketing tools
• Familiarity with SEO, CRO, and GA4