Marketing Events Manager

At VertexOne, helping utilities provide the best customer service experience is what we do. VertexOne is the recognized leader in SaaS platforms for utilities across North America. Through a wide range of innovative services and solutions, VertexOne helps utilities deliver a compelling customer experience; reducing the cost to serve customers, increasing operational efficiency, improving customer satisfaction, and driving utility operations forward. It’s been in the DNA of our people since we started supporting utilities’ customer experience needs over 20 years ago. And that commitment continues to this day.


Our team members are our greatest assets, so we pride ourselves on being ‘Employee First’. As such, we listen to what our employees have to say and find ways to incorporate their ideas into the company. Whether it’s new technology, career development opportunities, or fun events, we find new ways to keep our employees engaged and incentivized to grow within the company. Our employees' well-being—both physical and mental—is a top priority at VertexOne. That's why we foster a 100% remote and flexible environment and encourage work-life balance.


VertexOne is proudly Certified as a Great Place to Work®. Great Place to Work® is the global authority on workplace culture, employee experience, and leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. VertexOne is dedicated to prioritizing the employee experience and creating an exceptional company culture.


VertexOne is hiring a Marketing Events Manager to plan and execute the company's conference program, quarterly webinar program, and internal revenue events. This role owns the logistics, lead capture, CRM handoff, and reporting execution for every event on the calendar, working from a strategy and prioritized calendar developed with the Director of Marketing. It's a high-visibility seat for someone who wants real ownership over execution: you'll run 8 to 12 conferences a year, keep the webinar program producing qualified pipeline every quarter, and make sure Sales walks into every event with a plan instead of just a booth.
The ideal candidate is an organized, detail-driven B2B events professional who can run multiple events at once without dropping a thread, capture and route leads cleanly, and turn raw event data into a clear report the Director can use to make investment decisions.
Why This Role Matters
VertexOne invests significantly in third-party marketing each year, with the majority of that investment concentrated in our events program, making it one of the highest-leverage levers in our marketing mix. Our top-performing conferences have delivered outsized returns in both pipeline and revenue, proving the model works when it's executed with discipline. This role exists to bring that level of performance, including clear lead goals, Sales integration, clean attribution, and disciplined post-event reporting, to every event on the calendar, not just the standout ones.
Key Responsibilities
Event Planning
• Execute the approved events calendar across 8–12 conferences per year, managing timeline, budget-to-plan tracking, and status reporting to the Director.
• Draft the supporting data (past ROI, estimated lead volume, cost comparisons) for business cases for budget approval on Tier 1 events.
• Apply scoring rubric to evaluate new conference opportunities and bring recommendations forward.
Sales Alignment
• Build the Pre-Event Strategy Brief for Tier 1 conferences (lead goals, target accounts, talking points, booth/session plan) and distribute it to Sales.
• Coordinate the pre-conference strategy session with Sales leadership and confirm rep roles, travel, and outreach plans.
Logistics & On-Site Execution
• Own booth logistics, shipping, registration, hotel/travel coordination, sponsorship deliverables, and demo setup for every event.
• Maintain a living conference playbook (checklist, vendor contacts, timeline) so institutional knowledge survives staffing changes.
• Serve as on-site operational lead, troubleshooting logistics and coordinating booth staff, speakers, and partner contacts.
• Manage conference sponsorship and exhibit agreements — including negotiations, compliance with deliverable deadlines, signage specifications, session speaking slot coordination, and any partner co-branding requirements.
Lead Capture & CRM Handoff
• Ensure a lead scanner is present and working at every Tier 1 and Tier 2 event, and that all badge scans are captured.
• Upload and enrich event leads in HubSpot within 5 business days of the event, tag the correct campaign source, and trigger the nurture sequence.
• Hand off qualified leads to Sales within the defined MQL-to-SQL SLA, with context so reps can act on outreach immediately.
Post-Event Reporting
• Deliver the Post-Event Report for conferences within 30 days, using a standardized template: spend, leads, pipeline sourced, cost per lead, and results vs. goal.
• Keep the conference ROI dashboard current each quarter so the Director has live data for portfolio decisions.
• Flag any events to the Director if they produces zero qualified pipeline for two cycles in a row.
Webinar Program
• Run the quarterly webinar program — topic scheduling, speaker coordination, promotion, registration, live facilitation, and post-webinar nurture setup in HubSpot.
• Target 25+ qualified registrants per webinar and report webinar-sourced MQLs as a distinct pipeline metric.
• Coordinate co-hosted webinars with partners when needed.
Internal Events
Manage logistics for QBRs, Sales offsites, partner events, and executive/VIP customer visits — venue, AV, catering, and travel.
Vendor Management
• Own day-to-day vendor relationships (exhibit house, print, AV, registration tech) and negotiate within approved budget.
• Bring any vendor contract above the approved threshold to the Director before signing.
Required Qualifications
• 5+ years of B2B marketing events experience, including conference logistics and vendor management in a technology or SaaS company.
• Hands-on HubSpot experience — uploading, enriching, tagging, and routing event leads into nurture and Salesforce handoff workflows.
• Experience managing badge scanning and post-event lead enrichment from raw data to CRM-ready records.
• Strong project management skills — comfortable running several events at different stages of planning at once.
• Excellent written communication — pre-event briefs and post-event reports that read clean and get used.
Preferred Qualifications
• Experience in utility, energy, water, or adjacent B2B infrastructure markets, or familiarity with industry conferences (DistribuTECH, AWWA, APPA, or similar).
• Experience with intent data platforms (HockeyStack preferable) for cross-referencing badge scans against account activity.
• Experience coordinating executive briefings or VIP hospitality at conferences.


What VertexOne has to offer:
• Comprehensive medical, dental, vision, disability, life insurance
• Health Savings Account (HSA), Flexible Spending Account (FSAs)
• 401K match
• Flexible PTO
• Employee recognition platform with monetary rewards
• 100% Remote work environment
• Initial work from home stipend
• Leadership/Coaching training programs
• Free access to Bizlibrary for unlimited professional development
• Employee Assistance Program (EAP) with counseling sessions available 24/7
• Health and wellbeing programs
• Paid parental leave
• Employee bonus referral program
• Employee Discount Program
About VertexOne:
VertexOne is the leading provider of cloud-based SaaS software solutions powering the next generation of customer experience for utilities, energy retailers, and energy transition providers.

With over 30 years of experience and more than 350 customers in the cloud, we capitalize on our deep expertise to provide a wide range of innovative solutions for digital transformation, revenue optimization, and data-driven efficiency operations surrounding the customer.

From Customer Information Systems (CIS) and Mobile Workforce Management (MWM) to Electronic Data Interchange (EDI) and Digital Customer Engagement and self-service portals, we empower our customers to deliver a compelling customer experience, reduce costs to serve, increase operational efficiency, and improve customer satisfaction.

For more information on how VertexOne allows you to enhance the digital customer experience, improve revenue management, and leverage data analytics, visit https://www.vertexone.net.

Equal Opportunity Employer:
VertexOne is proud to be an equal opportunity employer. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law.

VertexOne is also committed to providing reasonable accommodation for applicants with disabilities. Individuals who need reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request accommodation.