Direct Mail Marketing Manager

Sunrise Systems, Inc. is seeking a Campaign Marketing Manager who will be responsible for ensuring the timely delivery of direct marketing projects across Email and Direct Mail. This role involves managing audience selection, campaign execution, and collaborating with internal teams and external partners to achieve effective marketing outcomes.

Responsibilities:

• Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
• Manage file/list selection and segmentation of channel marketing audiences and facilitate accurate execution of "file only" requests
• Work within designated channel platforms to build and successfully launch direct marketing campaigns; act as Subject Matter Expert in channel platform capabilities
• Perform creative and data auditing and testing to ensure campaign accuracy
• Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
• Work within an agile, fast-paced marketing environment
• Utilize project management tools to ensure all campaigns meet required campaign approval, retention, testing, launch, and documentation requirements within the Campaign Execution process
• Drive data-driven results and/or cost savings back to client teams for continuous campaign improvement
• Continued cross-channel upskilling in email, direct mail, mobile campaign execution, and other channels as added
• Email (EM): Build, audit, test, and deploy marketing campaign emails within designated ESP/channel platforms
• Email (EM): Ensure accurate audience selection/segmentation and successful launch aligned to campaign timelines
• Direct Mail (DM): Manage bid review, supplier selection, list selection and segmentation, build, audit, and deployment/execution of direct mail campaigns
• Direct Mail (DM): Work within direct mail process and with direct mail vendors to bid print jobs, evaluate bids, award, and execute campaigns
• Direct Mail (DM): Ensure adherence to company purchase order and invoice management procedures, including compliance with records retention and related processes

Requirements:

• A minimum of 3 years working with direct mail vendors to bid print jobs and execute and audit print campaigns
• A minimum of 2 years of work experience with one or more of the following: email marketing, database marketing, data segmentation, data collection, digital marketing, direct mail production, web page building and/or html
• Demonstrated experience managing audience/file selection and segmentation, and executing campaign build, audit/testing, and deployment
• Experience in a PM platform like Workfront preferred
• Minimum of 2 years preferred in project management and workflow updating experience