Creative Growth Lead

Ello is a public benefit corporation on a mission to maximize the potential of all children. They are seeking a Creative Growth Lead to originate and execute high-velocity creative marketing strategies that engage parents and promote their AI education tools.

Responsibilities:

• Come up with the creative bets worth making, grounded in a sharp read of our audience: parents who want the best for their kids. Bring the ideas and, just as importantly, the taste to judge which are worth backing and why
• Take those bets all the way through: shape them into briefs, get them produced, put them live across paid and organic social, and read the results honestly to decide what to scale and what to cut
• Produce a high volume of creative for testing, using AI tools to move faster and try more than a team our size normally could
• Take on bigger creative projects and run them end to end, whether that’s a guerrilla marketing campaign or turning one of our founders into the public face of AI in education. Sometimes the idea will be yours; sometimes we’ll hand you the goal. Either way, you’ll shape the creative and carry it through to something real
• Run the creative pipeline: establish the weekly rhythm across in-house creators, designers, and agencies; find, vet, and manage the external creators, contractors, and specialist partners that keep creative volume scaling
• Turn what’s working into sharper positioning, feeding the signals from live creative back into how we message and talk about the brand
• Turn what we ship into what the market hears: work hand in hand with the product and AI teams so each new feature reaches parents as a story they feel, not a spec they skim. Since we ship weekly, you’re the bridge between what the product can newly do and how the world finds out